Overview
Tailwind and Later are both powerful tools designed to enhance your social media marketing efforts. However, each tool offers unique features and strengths that cater to different needs. Tailwind, with its advanced AI-driven approach, feels like an entire marketing team at your disposal, offering a “Made For You” marketing plan that can get you 90% of the way to “done” in seconds. Later, on the other hand, focuses on visual scheduling and Instagram-centric features, making it popular among Instagram influencers and brands.
Features
Tailwind:
- Advanced AI-Driven Marketing: Tailwind’s AI powers over 50 specialized tools for ads, web copy, and more, delivering near-perfect copy trained on best practices.
- “Made For You” Marketing Plan: Provides hundreds of engaging post ideas and real-world examples, tailored to your brand.
- “Made For You” Marketing Posts for ecommerce stores: Enter your URL, and Tailwind automatically creates social posts for you!
- Personalized Social Media Designs: Automatically applies your branding to designs, ensuring a consistent look across platforms.
- Integrated Scheduling: One tool to schedule and distribute marketing content across various networks.
- Optimal Post Times: AI determines the best times to post for maximum engagement.
- Extensive Customer Support: Offers comprehensive support options, including live chat and a detailed knowledge base.
Later:
- Visual Content Calendar: Drag-and-drop interface to plan and schedule posts visually.
- Instagram-Centric Features: Strong focus on Instagram, with tools like Instagram Stories scheduling, link in bio, and hashtag suggestions.
- Visual Media Library: Organize and manage media assets in one place.
- Basic Analytics: Provides basic performance metrics for posts.
- Limited AI Features: Less focus on AI-driven content creation compared to Tailwind.
Pricing
Tailwind:
- Free Plan: Access to everything in Tailwind w/ a limit on the number of posts allowed.
- Pro Plan: Affordable pricing with more advanced features, including scheduling for carousels.
- Advanced and Max Plans: Pricing scales for teams with additional needs or accounts to manage.
- Value for Money: Tailwind offers robust features at a competitive price, making it a cost-effective solution for small businesses.
Later:
- Free Plan: Limited to basic scheduling features.
- Starter Plan: Monthly fee for additional features like Stories scheduling.
- Growth Plan: Higher tier with more extensive features and analytics.
- Pricing: Generally higher for advanced features compared to Tailwind.
User Experience
Tailwind:
- Ease of Use: Intuitive interface designed for quick navigation.
- Pinterest Powerhouse: Tools that make Pinning for business so much easier.
- AI-Powered Efficiency: Speeds up content creation, getting you 90% of the way to “done” in seconds.
- Made-for-you content: Posts generated from a single URL are a massive improvement over time consuming manual post creation.
- Integrated Tools: All-in-one solution reduces the need for multiple tools, simplifying your workflow.
Later:
- Visual Planning: Easy to use drag-and-drop calendar.
- Instagram Focused: Optimized for visual content and Instagram scheduling.
- Simplified Design: Clean interface but may require multiple tools for a complete marketing strategy.
Customer Support
Tailwind:
- Comprehensive Support: Offers live chat, extensive knowledge base, and email support.
- Personalized Assistance: Tailored support to help small businesses succeed.
Later:
- Standard Support: Email support and help center.
- Community Resources: Access to webinars and tutorials.
Pros and Cons
Tailwind:
- Pros:
- Advanced AI-driven features with 50+ use cases
- Personalized marketing plans for multiple channels
- Great for people who use Pinterest in their marketing mix
- Integrated scheduling and distribution
- Made-for-you content for ecommerce is a tremendous advance in marketing tools
- Affordable pricing for small businesses
- Cons:
- Made-for-you is currently limited to only ecommerce stores (additional options coming soon)
Later:
- Pros:
- Strong visual content planning
- Great for Instagram-centric strategies
- Easy-to-use drag-and-drop interface
- Cons:
- Limited AI capabilities
- Higher pricing for advanced features
User Interface and Experience
Tailwind offers a user-friendly interface with its smart scheduling features. The platform is easy to use — even for beginners. Nothing is simpler than entering a URL and getting social posts created automatically! Built in AI lets users tap into writing assistance for every facet of their marketing as they work.
Later’s interface is clean and simple, making it easy for users to navigate. The visual content calendar allows you to see your scheduled posts at a glance. The drag-and-drop functionality is intuitive and helps you save time.
Both Later and Tailwind focus on providing a smooth user experience. The ease of use and comprehensive features make them popular options for social media management.
Post Scheduling, Content Creation and Content Planning Capabilities
When it comes to managing your social media, both Later and Tailwind offer post scheduling and content planning tools. These features help you stay consistent and organized.
Tailwind supports content creation with built in AI, made-for-you posts, and Tailwind Create for additional design.
Later allows you to find, edit and optimize existing user generated content.
Scheduling Features Comparison
Tailwind focuses more on Pinterest and Instagram. It offers SmartSchedule, which suggests the best times to post based on when your audience is most active. Tailwind’s interface is also user-friendly, though it is designed specifically for its supported platforms.
Later offers a simple drag-and-drop interface for scheduling your posts. You can visually plan your feed and ensure your Instagram looks its best. You can also use the auto-schedule feature to find the best times to post, saving you time and effort.
Content Creation Features
Tailwind has a range of tools to help you with content creation. Our proprietary AI will help you create pin descriptions, titles, Instagram captions and even whole blog posts!
Later is focused on recycling existing content. It allows you to search, edit and personalize existing UGCs, which makes the idea generation easier.
Content Calendar Integration
Tailwind includes a content calendar, with a focus on Pinterest boards and Instagram feed planning and cross-posting to Facebook. You can batch schedule Pins and posts, making the planning process smoother. Tailwind’s calendar helps you keep track of all your scheduled content efficiently.
Later provides a comprehensive content calendar that lets you see all your scheduled posts at a glance. You can easily rearrange posts and get a clear view of your planned content. This integration helps in maintaining a consistent posting schedule.
Planning and Consistency
Tailwind‘s planning tools, combined with the scheduling features, help you maintain consistency across your social media profiles.
Most importantly, Tailwind has Co-Pilot, which feels like having your own content marketing team! Co-Pilot will create a whole marketing plan for you. Detailed, easy-to-follow, with the goal of maximizing your ROI.
Using Later for content planning is straightforward. You can upload your media in bulk, store it in a media library, and plan out weeks or months of content in advance. This helps you stay consistent and ensures that you have a steady flow of posts.
Analytics and Performance Insights
Effective use of analytics and performance insights is crucial to measure your content’s engagement and optimize it for growth. A clear understanding of the data can lead to better results.
Engagement Metrics and Reporting
Engagement metrics provide insight into how your audience interacts with your content.
Tailwind focuses on tracking repins, saves, and Pins for content on Pinterest. The reporting tools allow you to measure the performance of your Pins to see what works best. Both platforms help you monitor key metrics and understand engagement better. Insights are also available for Instagram.
Later offers detailed reporting on likes, comments, and shares. You can see which posts drive the most interaction and adjust your strategy accordingly.
Content Optimization Analysis
Tailwind provides recommendations on the optimal number of Pins per day and the best times to Pin. Using these features can help you increase visibility and engagement, leading to higher growth.
Later uses insights from user engagement to suggest the best times to post. This ensures your content reaches the most users.
AI Tools
Content Ghostwriter will help you generate ideas and write whole posts, while Content Copilot will allow you to create and schedule a whole content marketing plan! Both available on Tailwind.
Conclusion
For small businesses looking for a robust, AI-driven marketing tool that offers personalized plans, automatic designs, efficiency from a well-trained AI system, and integrated scheduling, Tailwind is the superior choice. Its advanced features, cost-effectiveness, and excellent customer support make it an ideal solution for those seeking to streamline their marketing efforts and achieve professional results.
While Later excels in visual planning and Instagram-centric features, it falls short in providing the comprehensive, AI-powered tools and support that Tailwind offers. Choose Tailwind for a marketing experience that feels like having an entire team at your fingertips.
