In this case study you’ll learn:

• How Andrea turned her passion for quilting into a thriving online business.
• How she she can create and schedule a month of content in just five hours with Tailwind.
• How Andrea adapted and evolved her business from a simple Etsy shop to a multi-platform online presence.
• How Tailwind frees up Andrea’s time so she can focus on what she loves.

From Paralegal to Quilting Entrepreneur

Andrea, the founder of Sew Happy Quilting, found herself at a crossroads. Dissatisfied with her career as a paralegal, she asked herself a simple yet profound question: “What would I do if I could do anything?” The answer lay in her lifelong passion for quilting, a therapeutic and rewarding craft that allowed her to express her creativity and love for vibrant colors and patterns.

Determined to turn her dream into reality, Andrea embarked on a journey to transform her passion into a thriving business. However, the path was not without its challenges. As a mother of three young children, Andrea had to find a way to balance her family responsibilities with her entrepreneurial aspirations.

Adapting and Growing: The Evolution of Sew Happy Quilting

In the early days, Andrea’s living room doubled as her makeshift studio. She would steal moments to quilt while her children played nearby, gradually building her skills and confidence. As her children grew, so did her business. Andrea expanded her online presence, opening an Etsy shop dedicated to her unique quilting creations.

Despite the challenges of juggling motherhood and entrepreneurship, Andrea remained focused on her goal. She adapted her strategies as her children grew older, volunteering at their schools and making the most of her free time between 8am and 2pm. The flexibility of running her own business allowed her to be present for her family while still pursuing her passion.

Discovering Tailwind: A Game-Changer for Sew Happy Quilting

As Sew Happy Quilting grew, Andrea realized the importance of effective marketing. She needed a way to promote her business across multiple social media platforms without sacrificing precious time at her sewing machine. That’s when she discovered Tailwind.

Tailwind’s intuitive design and powerful features revolutionized Andrea’s approach to social media marketing. With the ability to bulk schedule content across Pinterest, Instagram, and Facebook, Andrea could plan months’ worth of posts in just a few hours. This newfound efficiency was a game-changer, allowing her to focus on what she loved most: creating beautiful quilts.

“Tailwind was a godsend,” Andrea recalls. “It allowed me to schedule months’ worth of content in just a few hours, freeing me up to focus on what I truly love: quilting.”

The Tangible Impact of Tailwind

The benefits of using Tailwind extended far beyond time savings. Andrea’s strategic use of the platform contributed to significant growth for Sew Happy Quilting. Her Pinterest views skyrocketed, driving increased traffic to her Etsy shop and website. This visibility was crucial for establishing her brand in the competitive online marketplace.

Moreover, Tailwind’s reliability and ease of use provided Andrea with peace of mind. She could trust that her carefully crafted content would be published seamlessly, ensuring a consistent online presence without the need for constant oversight.

“I haven’t run into any glitches at all,” Andrea affirms. “Tailwind has consistently been smooth. When I schedule through Tailwind, it’s going to count. It’s going to do what it’s supposed to do.”

Stitching a Bright Future

Today, Sew Happy Quilting’s Shopify store stands as a testament to Andrea’s resilience, passion, and entrepreneurial spirit. With Tailwind as her trusted partner, she has transformed her love for quilting into a successful business that brings joy to countless customers across the United States.

Looking ahead, Andrea sees endless possibilities for growth. She plans to explore new creative avenues, expand her product offerings, and continue nurturing the vibrant community of quilting enthusiasts she has built.

Andrea’s story serves as an inspiration to aspiring entrepreneurs, showcasing the power of pursuing one’s passion and leveraging the right tools to turn dreams into reality. With determination, adaptability, and the support of Tailwind, anyone can stitch their own path to success.

Ready to take your business to the next level like Andrea did? Sign up for a forever-free Tailwind account today and discover how our powerful marketing tools can help you save time, grow your audience, and achieve your entrepreneurial dreams.

The post Sew Happy Quilting: Stitching Passion and Prosperity with Tailwind appeared first on Tailwind Blog.

In this case study you’ll learn:

• How Tailwind helped skyrocket The Artisan Duck’s blog traffic by 854% in one year and save hundreds of hours on marketing, freeing up time for product creation
• The power of Tailwind’s Ghostwriter AI for crafting engaging, on-brand copy and descriptions that sound authentic and connect with customers
• How to leverage Tailwind’s Smart.bio tool to seamlessly direct social media followers to your most relevant product listings and content
• Strategies for working smarter, not harder on marketing as a busy entrepreneur, so you can focus on your true passion

Hannah, a polymer clay artist from the UK, started The Artisan Duck in 2016 as a hobby while raising her two young children. Crafting jewelry provided a much-needed creative outlet and therapeutic escape during a challenging time when both her kids were diagnosed with autism. What began as experimenting with polymer clay techniques soon blossomed into a thriving handmade business.

Passionate about the uniqueness and individuality that handmade products provide, Hannah takes great pride in knowing that people choose her jewelry and decorations as special gifts. She pours care into every detail, from the artistry of the pieces themselves to the thoughtful packaging. 

As The Artisan Duck grew, Hannah struggled to effectively market her business and drive traffic, especially to her blog. She was spending upwards of 6 hours per week creating pins, writing descriptions, and posting—but not seeing the results she hoped for. The tediousness of the process, combined with the difficulty of reaching her largely overseas audience, left her feeling stuck.

Overcoming the challenges of growth

Everything changed when Hannah discovered Tailwind. Seeing fellow creators rave about how the tool transformed their blogs gave her the push to give it a try. Her primary goal was increasing blog traffic and growing her audience. 

Tailwind delivered rapid results, increasing The Artisan Duck’s blog traffic by a staggering 854% in the first year. Views continued climbing by an additional 105% the next year. Not only did Hannah’s content reach a wider audience, but Tailwind’s smart scheduling feature allowed her pins to post at optimal times for engagement—even while she was sleeping! 

“Before Tailwind, all my marketing would take about six hours,” Hannah shares. “Since signing up, it’s saving me hours and hours. For a blog post alone, it’s probably saving me a good two to three hours. If I hadn’t had Tailwind, I think I would have just sat and stared at the screen. It’s saving me hundreds of hours over the course of using it.”

Now Hannah spends no more than 2 hours per week on marketing. Tailwind’s suite of intuitive creation tools — like the ability to instantly pull images from a URL to design fresh pins—streamlines the process immensely. She also loves the AI content assistant for crafting engaging, on-brand copy and descriptions.

Leveraging a system of marketing tools

“Tailwind’s Ghostwriter AI allows me to put text in my listings that sounds like I’m telling a story about my piece of jewelry,” says Hannah. “It puts it across in a way that is fluid and practical and sounds, most of the time, just like me. It saves me a huge chunk of time because I don’t have to write at all to start with.

Another favorite feature is the Smart.bio link tool. Hannah uses this to directly connect her social media content to relevant product listings and blog posts. No more endless scrolling and searching — customers can go straight to the items they’re interested in.

“It helped because on a platform where you are not able to do direct linking to take you straight off the platform, it saves people from having to scroll through all the various pages and sites to get to that one item,” Hannah explains. “That link will take you directly there. It does justify the name — it is indeed a ‘smart’ bio!”

Working smarter, not harder

With Tailwind powering her marketing behind the scenes, Hannah has more time and energy to focus on her true passion: making jewelry. She highly recommends the tool to fellow small business owners looking to save time and reach new audiences.

“Having Tailwind has helped me reach newer audiences that I possibly would have struggled to have, simply because most of my traffic is overseas,” says Hannah. “Tailwind has clearly been the function that’s helped me reach those people—hence the rapid growth I saw.”

With Tailwind, Hannah was able to work smarter, not harder, on marketing. The Artisan Duck has transformed from a simple hobby into a thriving handmade business with a growing online presence. Equipped with Tailwind to help her with social marketing, she’s excited to continue expanding her online presence and customer base. The sky’s the limit for this crafty entrepreneur!

Ready to skyrocket your blog traffic, save hundreds of hours on marketing, and focus on your true passion like Hannah did? Try Tailwind today and discover the power of smarter marketing for your craft business. Sign up now for a forever free account and see how Tailwind can help you work smarter, not harder — no credit card required!

The post The Artisan Duck: Crafting a Successful Handmade Business with Tailwind appeared first on Tailwind Blog.

In this case study you’ll learn:

• How Jen Vazquez grew two businesses by harnessing the power of Pinterest marketing
• The strategies Jen uses to save 3–4 hours per week on social media marketing using Tailwind
• How Jen’s Pinterest growth skyrocketed, with outbound clicks increasing by 1384% in just 3 months
• Why Jen believes every business can benefit from Pinterest marketing — even local service providers

Jen Vazquez wanted more time to spend with her kids and more flexibility in her schedule, so she launched her wedding photography business in 2009. Like most new small business owners, she needed to quickly get up to speed on effective marketing strategies so she could find clients and grow her brand new business. She wisely recognized Pinterest’s marketing potential and was able to grow her photography business with Pinterest marketing alone. 

Jen became a firm believer in Pinterest marketing, so she launched another business, Jen Vazquez Media, to help other small businesses succeed with her strategies.  As a solopreneur trying to serve multiple clients across two businesses while running her own marketing, Jen found herself spending up to five hours per week per client on Pinterest management alone. The manual work limited how many clients she could take on without expanding her team.

Pinterest Power

Jen emphasizes the difference between Pinterest and other social platforms: “Pinterest is more of a search marketing platform instead of a social marketing tool. It’s in the camp of Google for blogs and YouTube for videos. It’s a tremendous machine for getting new eyeballs and bringing people into your orbit.”

She elaborates, “Pinterest’s ability with its algorithm to get your content seen is unmatchable, except maybe YouTube. But YouTube takes a lot more work. I literally grew my whole photography business through Pinterest.”

Discovering Tailwind

When Jen found Tailwind, the ability to auto-post at optimal times immediately appealed to her. “I remember going to the website and going, ‘Oh my God, it will literally post for me at the best times for my account. Sign me up.’ Then I found out it did Instagram and Facebook too. I was sold.”

She was blown away again when Tailwind Ghostwriter AI launched years later. “It took it to a whole other level. Seeing the power of AI and how it could hone in on your brand by prompting—it’s amazing.”

Reclaiming Her Time

Tailwind cut Jen’s Pinterest management time from five hours down to just one hour per client each week. “What once took me four hours from beginning to end, Tailwind has now saved me that time,” she explains. Those reclaimed hours enabled Jen to:

• Take on more clients without hiring additional staff 

• Have more personal time, like dedicating Tuesdays to her grandchildren

• Prioritize marketing her own business consistently, not just client work

“My client work was taking over and my own marketing fell by the wayside. Using Tailwind cut that time in half and allowed me to grow my own business while taking on new clients,” Jen shares.

Skyrocketing Growth

By batch scheduling content in Tailwind, Jen committed to publishing a new blog post every week. Within 3 months, her Pinterest analytics soared:

• Outbound clicks up 1384%

• Impressions up 696% 

• Engagement rate up 864%

• Total audience up 655%

• Engaged audience up 733%

“Getting people to click your pin and go to your website gives you the opportunity to convert them into clients. Tailwind helps make that happen,” Jen emphasizes.

Smarter Content Workflows

Jen teaches her clients to create smarter marketing workflows using Tailwind. Her own process involves:

1. Writing a blog post on Sundays
2. Turning the post into 5–7 social media posts 
3. Making a video version of the blog
4. Repurposing the video into Reels, TikToks, LinkedIn videos and YouTube shorts.  
5. Scheduling everything in Tailwind 

“Marketing has to be done every week, or I’m to blame when there are no leads. Tailwind makes it doable by reducing 3–4 hours of work down to 1 hour,” she explains.

An Everyday Recommendation

Jen recommends Tailwind constantly, even to unlikely businesses. “I haven’t found a business yet that can’t benefit from Pinterest marketing. People think they can’t use it if they’re a local business. I laugh because I built my whole Bay Area wedding photography business on Pinterest!”

She urges, “There’s a Forever Free plan, so just try it. It won’t hurt you. When you see how robust it is and how much time it saves, you’ll want to upgrade. If you want to work smarter, not harder, Tailwind is an integral piece of that.”

What’s Next for Jen

Jen’s passion for Pinterest marketing education has led her to launch memberships and challenges to help more entrepreneurs harness the platform. As demand grows, she plans to expand her team to serve additional clients. 

No matter how big Jen Vazquez Media gets, one thing is certain: “Tailwind is the one marketing tool I would never give up. It helps me work smarter and have more time for my family. I’m a big proponent of helping small business owners do consistent weekly marketing so they’re not struggling for leads. Tailwind makes that possible.”


Ready to harness the power of Pinterest and Tailwind to grow your business? Sign up for a forever free plan and get started today.

The post How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind appeared first on Tailwind Blog.

Hello, Tailwind Community!

As we step into the beautiful month of May, we’re thrilled to announce an opportunity to win some extra cash (and a free year of Tailwind!). Who doesn’t need some extra spending money with summer just around the corner?

Our May Referral Contest is here, and the prizes are just too good to miss. So, gear up to share the benefits of Tailwind with your contacts and network, and let’s make this a win-win journey for all!

What’s the Tailwind May Referral Contest?

Tailwind is dedicated to empowering small business owners like you by providing innovative SaaS solutions that streamline marketing efforts and spur growth. This May, we want to add a little extra excitement to your experience with us. By participating in our referral contest, every referral you make not only helps your peers discover the power of Tailwind, but also gives you a chance to win fantastic prizes!

How to Participate:

Participating in the contest is straightforward:

1. Log into your Tailwind account: Access your referral dashboard in the upper right hand corner of your Tailwind Dashboard.
2. Share your referral link: Share your link via email, social media, or even direct messages.
3. Track your progress: Monitor how many referrals have signed up and become active users.

That’s it! Spread the Tailwind love as far and as wide as you can in the month of May and you’ll automatically be entered into the contest.

Prizes:

Grand Prize: $500 AND a free YEAR of Tailwind (see details below).

Second Place: Exclusive one-on-one training sessions with marketing experts.

Third Place: Gift vouchers and Tailwind merchandise.

How to win:

Winners will be selected based on:

• Number of Successful Referrals: Referrals that lead to active Tailwind subscriptions.
• Quality of Referrals: Longevity and consistent engagement of the referred users.
• Quality of Recommendations and Supporting Assets: Very positive and engaging content and social posts will receive extra weight. It pays to invest in a high-quality video, for instance.

When you share Tailwind on social or send out an email blast, be sure to send it to brian@tailwindapp.com and tag @tailwind on Pinterest or @tailwindapp on Instagram so that it can be factored in when we select the winner.

Please remember: winners will be chosen based on the criteria above and not solely on participation.

Guidelines, Rules, and Eligibility:

• You are participating in a contest. This is not a sweepstakes. The winners will be selected at the sole discretion of Tailwind.
• The Grand Prize winner will receive a free year of Tailwind for the plan they are currently on and limited to currently available plans.
• The contest is open to all existing Tailwind users with accounts in good standing. The contest is not open to affiliates.
• Eligible referrals are those that result in a new account or new Tailwind subscription from individuals or businesses that were not previously registered with Tailwind.
• All participants must adhere to ethical sharing practices; spamming or unsolicited communications are strictly prohibited.
• Additional supporting examples of referral communications and content should be submitted via email to brian@tailwindapp.com by June 1st, 2024 to be considered for judging.

Why You Should Participate:

The May Referral Contest is more than just a competition; it’s a chance to enhance your business toolbox, engage with a community of like-minded entrepreneurs, and help others find a marketing solution that could transform their business strategies. Plus, who doesn’t love some healthy competition and fabulous prizes?

We’re excited to see how our users leverage their networks to expand the Tailwind community. Remember, the contest runs throughout May, and the winners will be announced in early June.

Don’t miss out on your chance to win big this May. Start sharing the power of Tailwind, and let’s grow together in success!

Happy Referring!

The post Exciting News! Join Tailwind’s May Referral Contest for a Chance to Win Big! appeared first on Tailwind Blog.

In this case study you’ll learn:

• About the dreaded “traffic plateau” that limits the growth of most new ecommerce stores
• How Leanne Duckmanton was able to tap into a stream of highly targeted traffic for her jewelry store and increase her sales
• How to quickly identify your “keystone product” with AI so you can create more customers and repeat business

Like so many small businesses, Leanne Duckmanton’s jewelry business is born out of passion— her passion for fine craftsmanship, rare and unique gems, the beauty of precious metals — and the creative joy of putting together the perfect piece. Marrying inspiration from her eclectic background in chemistry, wine making, and love of the renaissance era, her rare and distinctive pieces deserve the attention of the world. She’s truly an artisan. Her attention to detail, enthusiasm for jewelry, and zeal for her craft are readily apparent in her products. Her pieces are truly one-of-a-kind.

While her jewelry is uncommon and special, Leanne encountered an ordinary and common problem faced by almost every new ecommerce store: how to bring more interested buyers to her store so she can grow. 

Hitting the Traffic Plateau 

With Leanne’s hard work, Vermilion Jewellery had a stunning catalog of incredible jewelry she knew many people would be interested in… if they could only see it! But, the search engines are dominated by big businesses — so her new store had little hope of competing there. Online marketplaces like Amazon and Etsy are geared toward price sensitive purchases, so her luxury items probably wouldn’t sell well there. She felt like she was out of options.

Like Leanne, many new ecommerce businesses find that they reach a point where generating more traffic becomes challenging. They’re doing what they can, they’re getting some traffic, but it isn’t enough. They’re getting a trickle of traffic but they need a flood to grow. Doing more of what she was doing didn’t seem to be moving the needle. She felt stuck.

What could she do? What do you do when you’re doing everything you can, and it’s just not enough?

You’ll often hear marketing experts say “content is king.” The idea is that you can attract new customers and build the trust that precedes a purchase by creating and sharing a lot of high-value, useful content. 

They aren’t wrong, but new small business owners quickly discover that creating high-quality content is time-consuming! Like Leanne, you probably have hours to invest in marketing every week, not days. Marketing is just one of a dozen plates you must keep spinning to keep your business running. Who has time to spend churning out dozens of new blog posts or Youtube videos each week?

And, content marketing takes time. It’s a slow growth strategy that takes time to build momentum. Leanne wanted people to discover her brand now — not next year.

If Content Isn’t the Answer, What Is? 

If pumping out massive amounts of new content isn’t possible, then what is a new ecommerce store supposed to do? How can they generate the traffic they need to fuel their growth? 

Leanne had heard that paid ads were a reliable way to get targeted traffic and that’s true. The popularity of online advertising speaks to its effectiveness:

• 92% of ecommerce sellers promote their products on paid search channels and 54% of online retailers advertise on social channels. Source
• 43% of the most visited eCommerce sites spent more than $5K per month on social advertising. 
• 78% of American consumers say that they’ve discovered products on Facebook, and with organic engagement dropping rapidly this mostly comes from ads.
• The average Facebook user clicks on 11 ads per month and an incredible 2.93 billion people use Facebook worldwide.

Convinced that paid advertising would give her a scalable source of traffic to grow her store, Leanne set out to create her first Facebook Ads but quickly found the Meta Ads Manager was challenging to use. It’s a powerful tool, but it’s built to serve professional marketers who have the time to tweak settings, optimize ads, and analyze reports. 

But these tools are frustrating for a small business owner who just wants to quickly create ads and see how they’re performing so they can turn their attention onto the dozens of other demands on their time. 

Turning Point: AI to the Rescue

It was around this time Leanne discovered Tailwind Ads, Tailwind’s innovative new paid ads solution for Meta Ads and Google Ads. She was intrigued by its ability to address the challenges she’d been having with paid ads:

• Unable to create ads that work — She wasn’t a professional marketer or copywriter with ads experience, so she needed help creating ads that incorporated best practices that would create results.
• Meta Ads Manager is difficult — A complicated and confusing UI made it difficult to create ads and understand how they were performing. 
• Unable to achieve a positive ROI — She didn’t have the time to constantly monitor her ad’s performance, adjust settings, and test variables that would optimize her ad spend, and she didn’t have money to waste on ads that don’t work.

Leanne decided to give Tailwind Ads a try. Tailwind’s AI created her first ads, and within minutes she was able to set them live. 

Leanne’s traffic jumped from 10-12 visits a day up to 400! Tailwind Ads was more than just another advertising platform for Leanne; it was a turning point. 

Remarkable Results and Growth

The impact of using Tailwind Ads was immediate and impressive. Vermilion Jewellery saw a staggering 700% increase in website traffic almost overnight. This wasn’t just a surge in numbers; it was a wave of potential customers, each interaction a step closer to a sale. The brand’s reach extended beyond its local confines, capturing worldwide attention.

Tailwind Ads not only streamlined the ad creation process but also provided insightful analytics, making it easy for Leanne to track her ROI. This meant she could spend more time on her passion for creating jewelry and less on deciphering complex marketing data.

Over a longer period of time, Vermilion also saw a 4x increase in sales.

After two months of traffic growth, the new users started converting. The sales growth in December was “incredible,” Leanne said.

Discovering Her “Keystone Product”

Key to her growth was that the AI quickly identified a keystone product that resonated with her audience. A keystone product is usually an entry-level product that is popular with your target customers. It’s used as a way to create a strong relationship with your customers. Once that relationship is formed you can create repeat customers and sell more expensive jewelry pieces. 

For Leanne, her keystone product was an affordable pair of earrings that perfectly introduced customers to the Vermilion brand. Tailwind’s advanced AI analyzed the performance of her various product ads and identified a strong preference for this pair of earrings: 

Now Leanne can use this keystone product to establish loyal relationships with new customers that will go on to make repeat purchases of more expensive jewelry pieces. 

This is important, because someone might not want to spend thousands of dollars with a company they have no experience with. 

Conclusion: A Bright Future Ahead

With Tailwind Ads generating, Vermilion Jewellery transformed from a struggling online store into a thriving business. Her journey is a testament to how the right tools can amplify the reach and impact of a passionate artisan like Leanne.

Tailwind Ads didn’t just boost traffic; it helped Vermilion Jewellery carve out a distinct space in the jewelry market — a very competitive online marketplace. It was a partnership that went beyond algorithms and analytics — it was about understanding and amplifying the essence of a brand built on passion and craftsmanship.

For Leanne, this was just the beginning. With the continued support of Tailwind Ads and her relentless passion for her craft, the future of Vermilion Jewellery looked as bright and promising as the jewels in her collection.

The post How a New Jewelry Store Increased Traffic 700% Fast appeared first on Tailwind Blog.

Without a doubt, 2023 will be remembered as the year AI took the world by storm. Generative AI has made its way into almost every app and forever changed how marketing is created and distributed. 

And, the AI revolution is just getting started!  

AI is especially relevant to us here at Tailwind because it aligns so perfectly with our goal of making world class marketing easy for everyone. 

Which is why… 

Tailwind led the AI revolution for small businesses

With our acquisition of Nectar 9 in 2022, we had an early jump on AI, releasing Ghostwriter AI for social marketing at the tail end of 2022. We quickly followed that up with over 50 + time-saving AI marketing tools in the first half of 2023. 

But, we wondered, “Can AI do even more for small businesses?” We pondered the potential of AI and considered what the future of marketing might look like in a post-AI world. 

What came out of that is a paradigm-shifting new approach to marketing for small businesses called…

Tailwind’s “Made for You” marketing takes you out of the weeds and puts you back in the CEO chair where you can make the most impact on your business. 

It’s an entirely new approach to marketing your business. AI isn’t just helping you create bits and pieces of your marketing, like the copy or images, it’s actually creating complete, ready-to-use marketing assets for you. 

Tailwind can do this because… 

Tailwind’s AI learns about your business

When you sign up for Tailwind, you’ll submit your website and that’s where the magic begins.

Tailwind immediately scans your website to learn everything it can about:

• Your business
• Your products
• Your customers
• Your marketing

It stores this information and intelligently applies it to produce 100% personalized marketing that’s tailored to your audience and exactly matches your brand. 

Done-for-you, ready-to-use social marketing & paid ads for ecommerce stores

After signing up, you’ll see a dozen ready-to-post “Made For You” social posts featuring your products and written with your brand voice right on your Tailwind Dashboard:

Just select the ones you like, and you can schedule them to Instagram, Pinterest, and Facebook:

Social marketing = done. And, you just signed up for Tailwind 10 minutes ago! 

This probably sounds incredible but you don’t want to turn your marketing over to AI and ignore it. You don’t want your marketing to lose your personal touch or become misaligned with your brand. 

We understand! Which is why “Made for You” marketing is…. 

“AI enhanced” marketing, not “AI controlled…”

With Tailwind’s “Made for You” marketing you’re always in control. You aren’t handing over the keys to AI and letting it auto-post for you. 

Think of it as having your own personal team of marketers submitting ready-to-use marketing for your approval. 

• Your Social Media Manager gives you a list of engaging posts they’ve created. You approve the ones you love and reject the ones you don’t and they make sure they’re scheduled at the best times for maximum reach and engagement.  
• Your Paid Ads Manager gives you an up-to-the-minute update on your ad performance and suggests 3 new ads to set live to promote other products.
• Your Content Manager gives you drafts of blog posts, a suggested script for new YouTube and TikTok videos, and an email campaign. 

This is why we say “Tailwind is the tool that feels like a marketing team.” With Tailwind you’re able to review the personalized “Made for You” marketing it creates and quickly schedule what you choose to so you can turn your attention onto all the other plates you have spinning. 

If you haven’t already, sign up for your free Tailwind plan and give “Made for You” marketing a try. We think you’ll be impressed. 

And, this was just one of our many marketing breakthroughs this year! We also released:

Truly personalized AI content that matches your brand

Our next innovation was creating personalized AI generated copy that’s tailored to your business. It’s AI copy that really sounds like YOU wrote it – because Ghostwriter AI uses what it learned about your business, products, customers, and marketing to create custom copy that matches your brand voice and resonates with your audience!

So, if your brand leans toward whimsical, upbeat, and friendly, the copy Ghostwriter produces will reflect that. If your brand is more professional, helpful, and authoritative, Ghostwriter will match that. 

Give Personalized Ghostwriter copy a try >

The easiest way to get started with paid advertising

We’re constantly having one-on-one conversations with our customers to learn about the problems they’re facing, what their needs are, etc. This is how we help small business owners like you be more successful. 

One recurring theme we hear is: small businesses want more targeted traffic to their sites which is why we created Tailwind Ads. Currently in Beta and only available to ecommerce businesses (for now), Ads is yet another game-changer. Most small businesses know that paid ads are a scalable source of targeted traffic but struggle with the steep learning curve and achieving a positive ROI. 

Advertising platforms are generally designed for professional marketers so they’re very powerful, but that can also make them confusing and challenging to learn. There are hundreds of settings to be tweaked, the interfaces are often cluttered, and generating useful reports can be complicated.

With Tailwind Ads, anyone can get quickly started with paid advertising because:

• Tailwind creates your ads for you – Tailwind Ads creates unique ads using your products and automatically incorporates best practices to create ads that work. This means you can get a successful campaign running even if you have no experience and aren’t a skilled copywriter. 
• Tailwind automatically manages your budget – AI is especially good at ad optimization because it can monitor your ad performance 24/7, digest all that data, and instantly make micro-adjustments to how your budget is invested so your ad spend is always invested into your best performing ads and away from underperformers. 

Tailwind makes creating and running Meta and Google ads an accessible, scalable way to grow your business with targeted traffic. 

Get started with Tailwind Ads >

On demand product-focused marketing for ecommerce

With the new Products Dashboard Beta, ecommerce stores can pull their entire product catalog into Tailwind and quickly create “Made for You” social posts and paid ads to promote specific products. 

It’s the easiest way to create marketing for your products. In 2024 we’ll be adding even more functionality to make generating your ecommerce marketing faster and easier. 

AI generated copy for all your marketing

Tailwind’s Ghostwriter AI takes care of copy for almost every type of marketing you’ll need to create.

A few of our customer’s favorites:

• The blog post wizard: Go from idea to finished post in less than 5 minutes.
• Social post generator: Get ready-to-post drafts for your social posts.
• Marketing chatbot: Get marketing advice and guidance from a knowledgeable AI marketing expert.

And, with the Tailwind AI browser extensions, you can take Ghostwriter with you and generate the copy you need from anywhere.

Get started with Ghostwriter AI >

The Monthly Calendar View & drag-and-drop social scheduling

Get a bird’s eye view of your upcoming marketing so you can plan ahead and see what’s next — fast! Quickly switch between your weekly and monthly view with a single click. 

Plans change and that’s why we’ve added drag-and-drop functionality to your content calendar. Quickly move scheduled posts to different days so your social strategy stays agile and adaptable. 

Reschedule posts fast with SmartSchedule or set a custom time without leaving the calendar view, shaving precious time off your planning process. No more jumping between screens; just seamless scheduling at your fingertips.

Try out the new Dashboard calendar >

Custom Copilot Tasks: Plan ALL Your Marketing with Tailwind

Our customers are in love with Tailwind’s tailored content suggestions. Whether you run an ecommerce business or you’re an influencer, Tailwind Copilot gives you ideas for engaging posts so you never run out of ideas and you always know what marketing to create next. It makes planning your marketing a breeze. 

But, what if you want to set up a reminder to post that new Tiktok video or send an email campaign?

With Custom Copilot tasks you can capture all your marketing todos in a single place making Tailwind the dashboard for your marketing. 

Get Started with Your Marketing Copilot >

Generate AI Images in Create

With Create, you can instantly create dozens of pro-quality social designs with a single click. This year we made Create even better by integrating an AI image generator tool. 

With AI images, the only limit is your imagination. 

Get started with AI images in Create >

And those are just the highlights! We released dozens of smaller updates and refinements:

• A completely redesigned sidebar menu makes navigating Tailwind faster and easier so you can quickly find the tool you need. 
• “Frictionless uploads” lets you start a new post with fewer clicks to streamline the post creation process.
• New users can hit the ground running with our “Learn Tailwind” walkthrough for new users. It’s never been easier to learn Tailwind. 

If you haven’t already, create your free Tailwind account and get started.

2024 Promises to be even better… 

In 2023, we laid a strong foundation that we’ll be building on in 2024 to continue revolutionizing small business marketing with our unique “Made for You” approach.

With Tailwind driving your marketing, you can be sure you’re on the cutting edge of the latest and greatest advancements and you can be sure we’re releasing tools to help you get your marketing done faster and get better results than ever so you can grow!

See you in 2024!

The post Tailwind’s 2023 Year in Review appeared first on Tailwind Blog.

In This Case Study You’ll Learn:

• Why “it’s not personal, it’s business” isn’t true, and we should stop repeating it
• How a small ecommerce store with an important mission struggled with reaching their target audience in spite of having all the right ingredients for growth
• How the latest advances in AI and ad technology unlocked the key to growth, and how you can use the same technology to grow your online store

Business Is Personal

You’ve probably heard the expression, “it’s not personal, it’s just business,” but work actually is quite personal. We spend over a third of our lives on it, we leverage our unique skills and experiences to create it, and as we go about our workday we’re constantly interacting with other people who are pouring just as much of themselves into their work. Our professional lives aren’t just personal — they’re deeply personal.

For small business owners, that personal connection sometimes extends even further into the purpose and mission of their business. They founded their company to create something that is meaningful to them. That personal connection to their work is often what drives them to take risks, work long hours, and continue investing in their company past the point many people would have given up. 

Becoming Unapologaytic — A Deeply Personal Mission

For Pierre-Yves Monnerville, business is unquestionably personal. His clothing company’s mission and products are inspired by experiences that are unique to who he is. He wants to make the world a better place for people like him who face unfair life challenges because of who they are. 

As a black person growing up in the 80’s, Pierre experienced bias against people of color. He was also born a gay man — another personal quality that made him a target for bias and even hate. The combination of being a gay man and a person of color means he encountered unique challenges that neither gay white men nor heterosexual men of color face. Even within his own community, a place where most people can feel safe and accepted, he sometimes felt discriminated against because he did not conform to traditional ideas about what it means to be masculine. 

In 2018, Pierre founded the company that would eventually become Unapologaytic, an online lifestyle clothing brand that helps gay men proudly embrace who they are. By wearing his brand’s unique and exuberant designs, his customers create opportunities to spark conversations and make positive impressions that can lead to understanding and progress. His products are more than clothing — they’re a message to catalyze positive change. 

The Unapologaytic brand is about being unapologetically gay. It’s about embracing who you are rather than conforming or hiding. It’s about feeling pride in spite of a world that can sometimes cause you to feel shame —not because there is something wrong with you, because the world does not understand you. 

He’s created a brand that offers clothing and accessories that have bold messages about fearlessly embracing who you are:

Building Momentum (and the first signs of success!)

Driven by a mission that aligns with his passion, Pierre set out to create an ecommerce company so he could ship his clothing to customers around the world from his home in the UK. He built his store on Shopify so he could easily accept online orders and focus most of his time on design, marketing, and other aspects of his business. 

Very few small ecommerce stores are an overnight success, and Unapologaytic is no exception. There have been challenges and difficulties, and progress is sometimes slow and hard won, but there have also been some important victories and milestones along the way. 

One of the highlights for Pierre was seeing someone he didn’t know wearing one of his shirts in public for the first time. Being a reserved and quiet person, Pierre did not speak to his customer, and the person wearing the Unapologaytic shirt had no idea who Pierre was, but it stands out as a significant moment and personal victory for him. It was a sign of success — a personal milestone — that would validate all the work he had done up to that point and motivate him to continue on. 

Scaling Up — A Common Challenge For Ecommerce Stores

Unapologaytic has an important and inspiring mission, a great brand that his target market loves, high-quality ethically produced products at a fair price, and a great online store, but he still struggled to grow his store each month. He could generate sales but struggled with generating more sales — an all too common problem in the world of small ecommerce stores.

What do you do when you have all the right ingredients for growth, but it’s just not happening? In the 1960’s, Steuart Henderson Britt, a psychologist and professor of marketing at Northwestern University, said, “Doing business without advertising is like winking at a [person] in the dark. You know what you are doing, but nobody else does.” The message is clear: It’s hard to succeed without paid advertising because it’s the most effective way to reach people. That’s why it’s valuable, and that’s also why it’s expensive!

Even with today’s digital marketing landscape — a rapidly evolving amalgamation of traditional websites, social networks, multimedia content, algorithms, and now AI and blockchain — advertising maintains its relevance and status as a key driver of business growth. There simply isn’t a more predictable and reliable way to get your message in front of your customers. Paid digital advertising is one of the best ways to grow an ecommerce business quickly. 

The issue with advertising is the same as it’s always been: advertising isn’t free, and that can make it risky. With limited resources, many small businesses hesitate to invest in paid ads and instead opt for free and low cost ways to reach their market — like organic social marketing and content marketing. 

Every marketing channel and tactic is like a tool in a digital marketer’s toolbox. No tool is better than another — they all have their unique application and relevance — but at certain times one is more appropriate than another. A lot of times you need a hammer, but sometimes only a wrench will do the job. 

Paid advertising is the “tool” that becomes most relevant and useful when the business is a functioning machine that just needs more fuel. The business has all the right ingredients for success — it can generate orders when people visit the website — it just needs to find more of the right people and bring them to the store. 

Reaching More Customers with Tailwind Ads

Pierre has been a long-time customer and advocate of Tailwind. He uses it to manage and organize his social marketing on Pinterest, Instagram, and Facebook. It saves him time and frees him up so he can focus on other aspects of his business. 

Pierre says, “With Tailwind, I like having everything in one place. From Tailwind I can get ideas for posts, generate graphics, schedule posts, send emails, and I can create ads. It’s really like a Swiss Army Knife for ecommerce store marketing.”

Recently we introduced an exciting new way to help Pierre reach his customers so he can grow his company. Last year we acquired a company called Nectar9, a unique company that was leveraging the newest advances in AI to create and optimize successful digital ads. We immediately began adapting this technology (that was previously only accessible to big companies with big budgets) to help small business owners like Pierre reach their customers quickly, easily, and efficiently.

Tailwind Ads’ AI helps create successful ads in two major ways. First, it generates the ad creatives for you. It analyzes your website and products and then generates ad copy optimized to appeal to your target market. If you’re like Pierre, you may be skeptical of how good AI is at generating human-sounding copy that accurately reflects your brand and voice. See for yourself how well Tailwind’s AI captured Unapoloygatic’s brand and products with these Facebook Ads:

The second major way Tailwind Ads AI helps ecommerce companies create successful ad campaigns is by handling the optimization aspect of digital advertising. If you’ve ever run online ads, you know that creating the ads is just the beginning. The key to success and the bulk of the work is ongoing optimization of the ad copy and adjusting bids to find the delicate balance between spend and return. 

There are some things AI is particularly well-suited for. Analyzing massive amounts of data and responding in real-time is one of those things. AI can “listen” to the stream of ad performance data 24 hours a day, 7 days a week and instantly make micro-adjustments to your bid strategy so that your ads perform at their optimal level. With AI managing your ad campaigns, every dollar you invest in paid ads creates maximum return, and you don’t have to invest any of your time into interpreting the data and making adjustments. 

Tailwind Ads: AI-Driven Results That Speak for Themselves

Pierre had tried paid advertising in the past with mixed results. He struggled to get a positive ROI even with retargeting — often one of the easiest ways to achieve positive return on ad spend. 

Since starting with Tailwind Ads, Pierre has been able to reach and engage his customers, bring them to his online store, and generate purchases at a low cost. In fact, he has increased his advertising budget since switching from managing his ads on his own through Meta Ads Manager to Tailwind Ads AI-driven ads. He’s increasing his investment in Tailwind Ads because he’s seeing more traffic to his store, more people signing up for his newsletter, and more sales of his shirts and accessories. 

He’s finally able to find and reach more and more new customers in an affordable way. Tailwind Ads is the perfect tool to fuel Unapologaytic’s growth and help Pierre achieve his mission of helping people everywhere embrace who they are. 

Interested in using Tailwind Ads to reach more customers and grow your online store? Join our private Beta — just send an email to kevin@tailwindapp.com. We’ll reach out to you when a spot opens up! 

The post Business is Personal: How One Man Turned His Life Experiences Into Ecommerce Success appeared first on Tailwind Blog.

In This Case Study You’ll Learn:

• How a small ecommerce store struggled with reaching their target audience in spite of having all the right ingredients for growth
• How the latest advances in AI and ad technology unlocked the key to growth
• How you can use the same advertising technology to grow your online store

The Struggle to Reach More Customers

Pierre Yves Monnerville owns a men’s clothing ecommerce store he founded in 2018. His company offers an extensive range of t-shirts and other accessories with bold messages about embracing who you are. He powers his store with Shopify, so he’s able to receive and fulfill international orders from his home in the UK. 

Pierre faced an all-too-common challenge shared by many small ecommerce businesses: he was able to generate orders and his customers love his products, but he did not know how to grow. He seemed to have reached a plateau and wasn’t sure how to create steady month-over-month growth. He’d tried a lot of different marketing tactics and channels with limited success. He struggled to get a positive ROI even with retargeting. 

At Tailwind our mission is to make marketing easy for small business owners like Pierre. We recently introduced Tailwind Ads, an exciting new way to help ecommerce stores like Pierre’s reach new customers with AI so they can grow quickly and efficiently — and Pierre jumped at the chance to put this powerful new technology to work on his business. 

AI-Fueled Growth

Tailwind Ads’ AI helps ecommerce stores create successful ads in two major ways. First, it generates the ads themselves for you. It analyzes your website and products and then generates ad copy optimized to appeal to your target market. If you’re like Pierre, you may be skeptical of how good AI is at generating human-sounding copy that accurately reflects your brand and voice. 

Pierre was pleasantly surprised by the quality of the ads and how they reflected his brand:

He also found the new ideas and perspective that AI brought useful. The AI-generated ad copy used fresh ideas and approaches he would not have considered. 

The second major way Tailwind Ads AI helps ecommerce companies create successful ad campaigns is by handling the optimization aspect of digital advertising. If you’ve ever run online ads, you know that creating the ads is just the beginning; the key to success and the bulk of the work is ongoing optimization of the ad copy and adjusting bids to find the delicate balance between spend and return. 

There are some things AI can do better than humans. Analyzing massive amounts of data and responding in real-time is one of those things. AI can “listen” to the stream of ad performance data 24 hours a day, 7 days a week and instantly make micro-adjustments to your bid strategy so that your ads perform at their optimal level. With AI managing your ad campaigns, every dollar you invest in paid ads creates maximum return, and you don’t have to invest any of your time into interpreting the data and making adjustments. 

Tailwind Ads: AI-Driven Results That Speak For Themselves

Pierre had tried paid advertising in the past with mixed results. He struggled to get a positive ROI even with retargeting — often one of the easiest ways to achieve positive return on ad spend. 

Since starting with Tailwind Ads, Pierre has been able to reach and engage his customers, bring them to his online store, and generate purchases at a low cost. In fact, in spite of his past struggles with achieving positive results from paid ads, he has scaled up his advertising budget since switching from managing his ads on his own through Meta Ads Manager to Tailwind Ads AI-driven ads. He’s actually increasing his investment in Tailwind Ads because he’s seeing more traffic to his store, more people signing up for his newsletter, and more sales of his shirts and accessories. 

He’s finally able to find and reach more and more new customers in an affordable way. Tailwind Ads is the perfect tool to fuel Unapologaytic’s growth and help Pierre achieve his mission of helping people everywhere embrace who they are. 

Interested in using Tailwind Ads to reach more customers and grow your online store? Join our private Beta. We’ll reach out to you when a spot opens up! 

The post How a Men’s Clothing Store Increased Orders 92% in Two Weeks appeared first on Tailwind Blog.

A couple of months ago we released Copilot — the tool that makes marketing your business easy because it tells you exactly what marketing to create and when. We like to say it’s like having a personal trainer for your marketing. Our users love it:

Then, just a few weeks later, we launched Ghostwriter AI — the AI writer for small business marketers. Tailwind Ghostwriter generates extremely high-quality, “ready-to-post” copy for social posts, email campaigns, website copy, product descriptions, and more (we have over 50 AI content tools and more are being released every week!). Again, our users love it:

Now we’ve taken these two revolutionary, time-saving features and integrated them to create a GIANT leap forward in our mission to empower all small business owners to create better marketing faster and easier.

We’re excited to announce “AI Content Suggestions for Copilot.” 

So, What Exactly is AI Content Suggestions for Copilot?

Copilot gives small businesses a personalized marketing plan that takes into account their business type, time available for marketing, and more to create smart marketing plans for social media and email.

Our users LOVE how Copilot guides them on exactly what marketing to create and when. It suggests creative ideas for posts and emails so they never have to wonder what to do next.

But, what if Copilot—the personal trainer for your marketing—could do more than just tell you what to do? What if the personal trainer could help you get started? What if it could even do most of the hard work for you? What if it gave you exactly what you needed?

We immediately got to work on another HUGE advance in the content creation workflow by integrating Copilot with our advanced AI technology, Ghostwriter AI.

This one truly is a game-changer. Why is this so valuable?

Before we released AI content suggestions for Copilot, Copilot would give you personalized suggestions for content like:

Really helpful, right? Copilot literally tells you what content you should create.

But now it does even more of the hard work for you. If you log into your account and click on some of your Copilot suggestions, you’ll notice that some of them have a new “Generate Suggestions” button:

Click the button to instantly generate tailored content for that prompt:

Many of these suggestions factor in your exact business type to create content suggestions tailored to your niche and audience. The AI will generate entirely unique content for your business and audience versus, say, an Etsy jewelry store.

So, how can you use AI Content Suggestions with Ghostwriter AI to enhance your marketing campaigns?

Generate ideas for new content

If you’re struggling to come up with fresh ideas for your social media or email marketing campaigns, AI Content Suggestions is a lifesaver. With just a click of a button, you can get access to a wide range of content suggestions that are tailored to your brand, audience, and marketing goals. You can use these suggestions as a starting point to brainstorm new ideas for your marketing campaigns.

Dramatically speed up content creation

Creating high-quality content can be time-consuming, but with AI Content Suggestions, you can create content 20x faster. The AI algorithms analyze your business, audience, and marketing objectives to come up with targeted content suggestions that you can use as is or modify to suit your specific needs. This way, you can create high-quality content in record time, freeing up more time to focus on other important aspects of your business.

Eliminate guesswork & optimize your social media posts

Social media can be a powerful tool for building brand awareness and driving engagement, but creating effective social media posts can be a challenge. With AI Content Suggestions, you can generate ideas and actual “ready-to-post” content for social media posts and emails. This can help you create more engaging and effective social media posts that drive likes, comments, and shares as well as email campaigns that get opened, read, and clicked.

How Do You Get Started With AI Content Suggestions With Ghostwriter AI?

Getting started with AI Content Suggestions is simple, and it’s already available in your account. Just click on prompt suggestions on your weekly calendar view and look for the “Generate Suggestions” button. Give it a click, and our advanced Ghostwriter AI will analyze information we’ve collected about your business and suggest relevant, engaging content for your audience.

Note that not all Copilot content prompts are integrated with Ghostwriter yet. We’ll be rolling out AI content suggestions for more Copilot prompts as time goes on.

AI and humans: better together

AI Content Suggestions with Ghostwriter AI is truly a game-changer for small business owners who want to streamline their content creation workflow and create high-quality content in record time.

At Tailwind, we’re investing heavily in AI because we know it’s an important tool for making small business marketing easier, faster, and more effective. By leveraging the power of AI, business owners can quickly create content that resonates with their target audience, drives engagement and conversions, and helps them stay ahead of the competition.

AI helps us create faster and be more productive. It doesn’t replace you or make marketing irrelevant. Rather, it’s a way to enhance your marketing and jump start your creative process. It’s a way to quickly get a first draft as a starting point, generate ideas and thought starters, or get unstuck when you’re stuck.

So why not give it a try today and see how AI Content Suggestions can help you take your marketing campaigns to the next level?

The post Introducing AI Content Suggestions for Copilot: Tailwind’s Latest Innovation to Streamline Marketing for Small Businesses appeared first on Tailwind Blog.