Tailwind Blog

36 Pinterest Influencers To Follow

Susan Moeller — Thu, 12 Sep 2024 14:20:19 +0000

The best way to gain experience and avoid pitfalls – is to learn from someone else. With Pinterest standing at the forefront of “traffic diversification movement” it goes without saying that knowing what to do and what not to do can make all the difference 6 months down the road.

There’s nothing worse then working on something just to later learn that there was a better way to do it.

To prevent this from happening, we prepared a list of 36 Pinterest Professionals who you should follow and learn from.

Their content is full of tips, strategies and just overall experience that you can leverage for your benefit!

Zoco Marketing

Corbin of Zoco Marketing is a notable digital marketer with a focus on Pinterest as part of a broader marketing strategy. He provides data-driven insights and comprehensive guides on leveraging Pinterest for marketing.

Why Follow Zoco Marketing?

Data-Driven Insights: Utilizes data to drive Pinterest marketing strategies.
Educational Content: Offers educational videos and blog posts on Pinterest and digital marketing.
Comprehensive Tutorials: Provides step-by-step guides for effective Pinterest use.

Jenna Kutcher

Jenna Kutcher is an influential online business coach and digital marketing expert with a significant presence on Pinterest. She offers extensive resources and training for leveraging Pinterest in online business.

“Time is my currency! I love using Tailwind because it takes the guesswork out of scheduling and frees up more time for what truly matters. It’s an absolute game-changer for us and we recommend it to all of our students who want to grow without feeling overwhelmed!” – Jenna Kutcher

Why Follow Jenna Kutcher?

Extensive Experience: Long history of using and teaching Pinterest for business growth.
High Social Clout: Large following and significant influence in the digital marketing space.
Diverse Content: Provides a variety of content across multiple platforms, including a successful Pinterest course.

Pinterest VA

Kristin Larsen of Pinterest VA specializes in training individuals to become Pinterest virtual assistants. She offers valuable insights and tools for managing Pinterest accounts effectively.

Why Follow Pinterest VA?

Specialized Training: Focuses on training Pinterest virtual assistants.
Longevity: Has been involved in Pinterest marketing since 2016.
Comprehensive Resources: Provides detailed guides and courses on Pinterest management.

Thinking about becoming a VA? Check out Kristin’s free ebook.

Nadalie Bardo

Nadalie Bardowell is a prominent Pinterest coach and personal development blogger. She helps individuals achieve success on Pinterest through her comprehensive training and resources.

Why Follow Nadalie Bardo?

Proven Success: Has achieved significant milestones on Pinterest.
Up-to-Date Training: Offers current and relevant Pinterest training.
Comprehensive Guides: Provides in-depth tutorials on maximizing Pinterest for marketing.

Need a cheatsheet for Pinterest Best Practices? Check out Nadalie’s!

Heather Farris Co.

Heather Farris is a dedicated Pinterest marketer and content creator, providing extensive resources for maximizing Pinterest marketing efforts.

Why Follow Heather Farris Co.?

Dedicated Focus: Entirely focused on Pinterest marketing and management.
Client Success: Has helped numerous clients transform their businesses using Pinterest.
Comprehensive Guides: Offers detailed tutorials and guides on Pinterest strategies.

Need help finding your audience on Pinterest? Check out Heather’s Free On Demand Course!

Anastasia Blogger

If you spend some time around Pinterest, chances are that you already know the name Anastasia Blogger is a top Pinterest strategist and blogger, known for her expertise in Pinterest marketing and for sharing valuable insights on growing Pinterest traffic and monetizing blogs.

“For me, Pinterest has been a life-changing platform because it brought over 90% of all traffic to my blog when I started blogging, which allowed me to quit my job and focus on my online business full-time. I still get the majority of traffic from Pinterest 7 years later. It’s also a great way to drive free and viral traffic to e-commerce sites”.

Why Follow Anastasia Blogger?

Expertise: Offers extensive knowledge on Pinterest strategies.
Engaging Content: Visually appealing pins with actionable tips.
Comprehensive Guides: Detailed tutorials from setup to advanced marketing.

Looking for a free Pinterest SEO Checklist? Here’s one from Anastasia!

Katie Grazer

Katie Grazer is a seasoned Pinterest marketer and blogger, known for her expertise in using Pinterest to grow blog traffic and enhance online presence.

Why Follow Katie Grazer?

Longstanding Experience: Extensive background in Pinterest marketing.
Educational Content: Provides tutorials and courses on leveraging Pinterest for blog growth.
High-Quality Videos: Offers valuable insights through well-produced YouTube content.

Want more traffic from Pinterest? Check out Katie’s free masterclass.

Simple Pin Media

Kate Ahl of Simple Pin Media is a leading figure in Pinterest marketing, offering services and teaching to help businesses grow their presence on Pinterest.

Check out Simple Pin Media’s free Pinterest Keyword Guide.

Why Follow Simple Pin Media?

Leading Agency: Runs a top Pinterest marketing agency.
Educational Resources: Provides a wealth of information and tutorials on Pinterest strategies.
Engaging Content: Creates actionable and engaging content for Pinterest users.

Jen Vazquez Media

Jen Vazquez is a digital marketing manager with a strong focus on Pinterest, offering comprehensive Pinterest management, education, and coaching. Jen’s been using Pinterest to grow her business since 2009 when it was in beta, and she loves to support female service providers.

Why Follow Jen Vazquez Media?

Engaging Content: Provides highly engaging and actionable content.
Pinterest Audits: Offers excellent Pinterest audits and insights.
Educational Resources: Extensive resources on Pinterest management and marketing. Including this set of free tools and Masterclasses!

Emilee Vales

Emilee Vales is a Pinterest manager and coach, offering specialized training and services for effective Pinterest management.

Why Follow Emilee Vales?

Specialized Focus: Entire focus on Pinterest management and coaching.
Extensive Experience: Over five years as a Pinterest manager.
Comprehensive Training: Provides detailed and effective training for aspiring Pinterest managers.

Need a little help with Pinterest Strategy? Check out Emilee’s guide!

Meagan Williamson

Meagan Williamson is a Pinterest strategist and coach, known for her expertise in Pinterest marketing and management.

Why Follow Meagan Williamson?

High Expertise: Offers in-depth knowledge and strategies for Pinterest marketing.
Diverse Content: Provides a variety of educational content across platforms.
Proven Success: Helps businesses achieve significant growth on Pinterest.

Profitable Creative – Blog/Twins Mommy – Blog & YouTube

Elna Cain runs multiple blogs and YouTube channels, providing valuable insights on Pinterest marketing, especially for mom bloggers and creators.

Why Follow Elna Cain?

Targeted Content: Focuses on Pinterest strategies for mom bloggers and creators.
Diverse Platforms: Offers educational content across blogs and YouTube.
Comprehensive Guides: Provides detailed tutorials on leveraging Pinterest for blog growth.

Pin Creative

Arlette of Pin Creative is a Dutch Pinterest marketing expert, offering services and training for e-commerce companies and online marketing agencies.

Why Follow Pin Creative?

Specialized Focus: Expertise in Pinterest marketing for e-commerce and online businesses.
Comprehensive Services: Provides training, management, and marketing strategies for Pinterest.
Engaging Content: Offers valuable insights and actionable tips for Pinterest success.

Productive Blogging

Eb Gargano runs Productive Blogging, a blog dedicated to helping bloggers become more productive and profitable, with a significant focus on Pinterest marketing.

Why Follow Productive Blogging?

Focused Content: Provides Pinterest marketing strategies tailored for bloggers.
Educational Resources: Offers a wealth of tutorials and guides on Pinterest.
Active Blog: Regularly updates blog with relevant and actionable content.

Margaret Bourne

Margaret Bourne is a blog coach and strategist, providing resources for new and emerging bloggers to grow their blogs confidently and profitably, with a strong emphasis on Pinterest marketing.

Why Follow Margaret Bourne?

Specialized Coaching: Focuses on helping bloggers grow and monetize their blogs.
Comprehensive Resources: Offers a wealth of Pinterest-related content.
Engaging Content: Provides actionable tips and strategies for Pinterest success.

Michelle Stevens

Michelle Stevens is a Pinterest manager and marketer, offering services and educational content on Pinterest management and marketing.

Why Follow Michelle Stevens?

Focused Expertise: Specializes in Pinterest management and marketing.
Educational Content: Provides valuable insights and tutorials on Pinterest strategies.
Engaging Blog: Offers a variety of Pinterest-related blog posts and guides.

Kaleidocom

Barbara Riedl of Kaleidocom is a German Pinterest marketing expert, offering strategies, management, and educational content certified by Pinterest.

Why Follow Kaleidocom?

Certified Expertise: Certified by Pinterest, providing credible and reliable strategies.
Comprehensive Resources: Offers a library of Pinterest resources and guides.
Engaging Content: Provides actionable tips and strategies for Pinterest success.

Monetized Future

James Lee of Monetized Future specializes in leveraging online income streams through Pinterest and other digital marketing strategies.

Why Follow Monetized Future?

Comprehensive Content: Offers in-depth tutorials on leveraging Pinterest for online income.
Data-Driven Insights: Provides data-driven strategies for effective Pinterest marketing.
Engaging Content: Shares valuable tips and guides on making money online.

Laney Media

Kenda Laney of Laney Media is a social media strategist who specializes in delivering Pinterest training through YouTube shorts and TikTok.

Why Follow Laney Media?

Unique Approach: Delivers Pinterest training through engaging YouTube shorts and TikTok.
High Engagement: Large following and highly engaging content.
Comprehensive Resources: Provides detailed and actionable Pinterest strategies.

Links:

Website: laneymedia.org
Instagram: @kenda.laney
Pinterest: @kendalaney
YouTube: Kenda Laney
TikTok: @kendalaney
Facebook: Kenda Laney

Archana Haarnack

Archana Haarnack is a Dutch Pinterest expert offering comprehensive Pinterest training, account management, and marketing services.

Why Follow Archana Haarnack ?

Expertise: Extensive experience in Pinterest marketing since 2014.
Comprehensive Services: Offers training, account management, and marketing strategies.
High Engagement: High Pinterest authority and engagement.

Want a little help with your Pinterest SEO? Check out Archana’s Guide!

Pinnerds

Rodney of Pinnerds is a seasoned Pinterest strategist, offering specialized Pinterest and social media management services to help businesses harness the power of Pinterest marketing.

Why Follow Pinnerds?

Specialized Focus: Expertise in Pinterest marketing and social media management.
Comprehensive Services: Offers tailored strategies and management for various niches.
Engaging Blog: Provides detailed blog posts focused entirely on Pinterest content.

DeinHandmadeBusiness

Cécile of Dein Handmade Business is a German Pinterest marketing expert, specializing in helping handmade business owners and online stores leverage Pinterest for organic marketing growth.

Why Follow Dein Handmade Business?

Tailored Expertise: Focuses on Pinterest strategies for handmade and online businesses.
Educational Resources: Provides a range of guides, including a Pinterest guide featuring Tailwind.
Engaging Content: Offers actionable tips and strategies, particularly valuable for German-speaking audiences.

Noncieromaistata

Giulia Maio of noncieromaistata is known as the Pinterest Queen in Italy, offering extensive Pinterest marketing guidance through her blog, coaching, courses, and podcast.

Why Follow Noncieromaistata?

Specialized Focus: Entirely focused on Pinterest marketing, providing in-depth and relevant strategies.
Comprehensive Resources: Offers guides, courses, and a podcast dedicated to Pinterest success.
High Engagement: Known for her engaging and actionable content tailored for the Italian market.

Socially Sanne

Sanne Raaimakers of Socially Sanne is a Dutch content marketing and Pinterest marketing specialist, helping online businesses grow their presence and engagement on Pinterest.

Why Follow Socially Sanne?

Targeted Expertise: Specializes in content and Pinterest marketing for online businesses.
Educational Content: Provides valuable tips and strategies in Dutch, making it accessible for Dutch-speaking audiences.
Comprehensive Services: Offers coaching and detailed strategies to enhance Pinterest marketing efforts.

Pin Success Serena

Serena Javins of Pin Success Serena is a Pinterest affiliate marketing expert who transitioned from influencer marketing on Instagram to focus on Pinterest due to its higher profitability in the home and fashion niches.

Why Follow Pin Success Serena?

Focused Expertise: Specializes in Pinterest affiliate marketing, teaching others how to monetize their Pinterest presence.
High Engagement on TikTok: Offers a wealth of content on TikTok, with over 200 videos that provide clear and actionable tips.
Comprehensive Guidance: Shares insights on leveraging Pinterest for passive income and affiliate marketing.

Content with Morgan

Morgan of Content with Morgan is a digital marketer with a focus on Pinterest marketing for influencers and affiliate/passive income, having quickly built a following on TikTok within a year.

Why Follow Content with Morgan?

Rapid Growth: Achieved significant traction on TikTok within a short period, demonstrating effective digital marketing strategies.
Focused Content: Specializes in Pinterest marketing for influencers and passive income, offering practical tips and advice.
Top of Funnel Marketing: Utilizes TikTok for top-of-funnel marketing, guiding followers toward her own products and services.

Sabah M.

Sabah M. is a Pinterest coach and strategist with four years of experience in digital marketing, focusing on how to market digital products on Pinterest.

Why Follow Sabah M.?

Experienced Strategist: Offers insights and strategies based on years of experience in digital marketing and Pinterest monetization.
Targeted Content: Shares practical advice on marketing digital products on Pinterest, with a focus on top-of-funnel strategies via TikTok.
Educational Resources: Provides a mix of educational content and promotional material, primarily through TikTok.

Making Money with Mama

Brittany of Making Money with Mama is a social media and Pinterest affiliate marketing expert, focused on helping mothers earn income through digital marketing strategies.

Why Follow Making Money with Mama?

High Social Authority: Commands a strong presence across multiple platforms, offering high-quality content on Pinterest marketing.
Targeted Education: Provides free education on social media and Pinterest marketing, particularly aimed at stay-at-home mothers (SAHM).
Comprehensive Content: Shares valuable Pinterest strategies across TikTok and Instagram, with a strong focus on affiliate marketing.

Melena Permentier

Melena Permentier is a blogger and Pinterest strategist, teaching other bloggers how to monetize their blogs through effective Pinterest strategies.

Why Follow Melena Permentier?

Blogging Focus: Specializes in helping bloggers maximize their income by leveraging Pinterest for traffic and monetization.
Comprehensive Tutorials: Offers detailed Pinterest strategies tailored specifically for bloggers, with a strong presence on TikTok.
Educational Content: Shares practical and actionable tips on using Pinterest for blogging, making her content highly valuable for her niche audience.

Anaïs SB

Anaïs SB is a French-speaking Pinterest and digital marketing expert who offers educational content on how to effectively use Pinterest for marketing.

Why Follow Anaïs SB?

French-Language Content: Provides Pinterest and digital marketing tips in French, making her content highly accessible for French-speaking audiences.
Educational Videos: Focuses on educational rather than promotional content, offering valuable insights into Pinterest strategies.
Niche Expertise: Her content is particularly valuable for French-speaking users interested in leveraging Pinterest for marketing purposes.

Dimity

Dimity is a Pinterest manager and marketer who provides a wealth of Pinterest training through TikTok, offering valuable insights despite having a smaller social media presence.

Why Follow Dimity?

Educational Content: Offers a large collection of Pinterest educational videos on TikTok.
Niche Focus: Provides focused training for those looking to manage and market Pinterest accounts.
Engaging Tutorials: Even with a smaller following, Dimity delivers high-value educational content.

Duda Serenine

Duda Serenine is a Brazilian digital marketing expert and an official partner with Pinterest Brasil, known for her extensive Pinterest marketing content in Portuguese.

Why Follow Duda Serenine?

Brazilian Market Leader: Known as the “Queen of Pinterest” in Brazil, she is an official partner with Pinterest Brasil.
Comprehensive Content: Offers Pinterest marketing tips and strategies across YouTube, TikTok, and Instagram.
High Authority: Strong presence on Instagram and YouTube, with content specifically tailored for the Brazilian market.

Kelsey Vetter Co.

Kelsey Vetter is a Pinterest manager and strategist who offers Pinterest strategy, management services, and educational content for businesses looking to enhance their Pinterest presence.

Why Follow Kelsey Vetter Co.?

Business Focus: Specializes in Pinterest marketing for businesses, offering both strategy and management services.
Educational Content: Provides valuable Pinterest education through her blog and TikTok.
Comprehensive Services: Offers both learning and outsourcing options for Pinterest marketing.

Tereza Toledo

Tereza Toledo is a seasoned Pinterest marketing expert with eight years of experience, offering Pinterest education across all major social media platforms.

Why Follow Tereza Toledo?

High Expertise: Extensive experience and authority in Pinterest marketing.
Comprehensive Educational Content: Offers free and paid resources across multiple platforms, including Facebook and YouTube.
Engaging Social Media Presence: Provides valuable Pinterest education and insights across Instagram, TikTok, and Facebook.

Pinterest Content Best Practices — from Pinterest’s UK Team

Susan Moeller — Wed, 11 Sep 2024 13:20:14 +0000

As part of Tailwind’s ongoing Partnership with Pinterest, we recently got to sit down with Michelle Pinchard, Pinterest Strategic Partner Manager for the UK. Michelle covered the basics of an effective content strategy for Pinterest. It was incredibly helpful information about Pinterest content strategy!

Watch the session & check out our key takeaways.

Key Takeaways

Pinterest’s Unique Position: Positioned at the intersection of search, social, and commerce with over half a billion users seeking inspiration and content curation. Users are diverse, from Gen Z to retirees, and Pinterest offers a solo media experience.
High-Intent Audience: Users come to Pinterest with high intent, looking for inspiration they can implement in real life. The longevity of content (Pins) ensures that posts have long-term visibility.
Unbranded Searches: 96% of searches on Pinterest are unbranded, providing opportunities for content creators to introduce their brands early in users’ discovery journey.
Pinterest as a Traffic Driver: Content on Pinterest can reach a wider audience beyond followers, driving significant traffic to websites and increasing sales.
Seasonal and Evergreen Content: Creators should plan for seasonal trends and evergreen topics, leveraging tools like Pinterest Trends and Predict reports to stay ahead.
Keywords and SEO: Strategic use of keywords in bios, pins, and boards enhances content discoverability. Pinterest’s Keyword Planner helps optimize content.
Visual Appeal and Repurposing Content: Content repurposed for Pinterest should be visually appealing, watermark-free, and optimized for the platform’s specific formats like text overlays and captions for accessibility.
Tailwind Integration: Tailwind can be used to schedule Pinterest posts, maintain consistency, and collaborate with teams effectively.

The post Pinterest Content Best Practices — from Pinterest’s UK Team appeared first on Tailwind Blog.

Tailwind vs. Hootsuite

Susan Moeller — Fri, 30 Aug 2024 15:02:42 +0000

Overview

Tailwindapp.com

Tailwind is a robust social media management tool tailored specifically for small businesses. It positions itself as “The Tool That Feels Like a Marketing Team,” leveraging advanced AI to simplify and accelerate marketing tasks. Tailwind offers a range of features designed to streamline content creation, scheduling, and distribution, making it an invaluable asset for small businesses looking to maximize their social media presence.

Hootsuite

Hootsuite is a well-established social media management platform catering to a wide range of businesses, from small enterprises to large corporations. It provides comprehensive tools for managing multiple social media accounts, scheduling posts, and analyzing performance metrics. Hootsuite is known for its versatility and extensive integrations with various social networks.

Features

Feature	Tailwind	Hootsuite
Content Creation	Advanced AI generates near-perfect, personalized copy—including blog posts, social posts, and product listings	Social post and ad copy creation
Marketing Plan	“Made For You” customizable marketing plan with 100’s of post ideas	General scheduling and content idea generator
Generative AI Tools	50+ specialized tools for ads, web copy, and more	Offers some AI functionality
Social Media Designs	Automatic, personalized designs with branding	Integration to 3rd party template supplier
Scheduling & Distribution	One integrated tool for Pinterest, Instagram and Facebook	Wide variety of social media tools
Optimal Post Times	Recommends a posting scheduled based on optimum engagement	Post time recommendations
User Voice & Tone Matching	Identifies your voice, tone and style, personalizes content to maintain brand consistency	Generic content templates and copy recommendations based on standard marketing formulas
Ease of Use	Stream-lined number of platforms creates user-friendly interface	More networks to manage creates more complex and less intuitive interface

Pricing

Pricing Plan	Tailwind	Hootsuite
Free Trial	Available	Available
Basic Plan	$14.99/month	$19/month
Pro Plan	$29.99/month	$99/month
Enterprise Options	Custom pricing	Custom pricing

Tailwind offers a more affordable entry-level plan compared to Hootsuite, providing significant value for small businesses.

User Experience

Tailwind

Tailwind’s user interface is designed with simplicity and efficiency in mind. Its intuitive design makes it easy for users to navigate and utilize the platform’s full capabilities without a steep learning curve. The integration of AI further enhances the user experience by automating complex tasks and providing personalized content suggestions.

Hootsuite

Hootsuite, while feature-rich, can be more challenging to navigate due to its complex interface. It offers extensive functionalities but requires a longer acclimatization period for new users. The platform’s design caters more to experienced social media managers who need advanced tools and analytics.

Customer Support

Tailwind

Tailwind offers a range of resources including live chat, email support, and a comprehensive knowledge base.

Hootsuite

Hootsuite offers email and chat-based support along with self-serve resources.

Pros and Cons

Tailwind

Pros:
- Advanced AI tools for content creation and scheduling
- Affordable pricing plans
- Personalized marketing plans and designs
- Streamlined user interface
- Tools most helpful to small businesses
Cons:
- Fewer social networks compared to Hootsuite
- Primarily focused on small business marketing needs

Hootsuite

Pros:
- Integrations with 8 social networks
- Comprehensive feature set for large businesses
- Advanced analytics and reporting tools
Cons:
- Higher cost for premium features
- Steeper learning curve

Conclusion

Tailwind stands out as the ideal choice for small businesses seeking an efficient, AI-powered social media management tool. With its affordable pricing, intuitive interface, and personalized marketing solutions, Tailwind simplifies the complexities of social media marketing, getting you 90% of the way to “done” in seconds instead of hours. For businesses looking for a tool that feels like a marketing team, Tailwind is the superior option, providing a comprehensive suite of features designed to enhance your ecommerce social media presence with minimal effort.

Choose Tailwind for:

An easy-to-use platform with powerful AI capabilities
Personalized marketing plans and content
Affordable and transparent pricing
Exceptional support tailored to small businesses

For those who require extensive integrations and advanced analytics, Hootsuite remains a viable option. However, for small businesses focused on maximizing efficiency and effectiveness, Tailwind offers unmatched value and performance.

The post Tailwind vs. Hootsuite appeared first on Tailwind Blog.

Easy as 1, 2, 3: Back-to-School Marketing on Pinterest

Nadalie Bardo — Wed, 28 Aug 2024 13:15:25 +0000

Ready to say goodbye to the summer slump and slow sales? Let’s get back to business with back-to-school marketing on Pinterest.

In case you missed it, Pinterest is the place to make sales for your products and services. Especially if your ideal customers are women, Americans, Millennials, or Gen Z.

With over 500 million active monthly users, Pinterest notes that “80% of weekly Pinners say they feel inspired by shopping experience on Pinterest” (Source).

Plus, with over 90% of searches being unbranded on Pinterest, you have a unique opportunity to stand out, gain leads, and make sales. Unlike platforms like Instagram and TikTok — which are very big brands and influencer-driven — with a solid keyword strategy, any site or shop can succeed on Pinterest.

That’s because Pinterest is a search engine — not just a social media site — and a seasonal keyword strategy like the one you’ll learn here is your best bet to increase clicks, subscribers, and sales. Use it to leave the low months of Q3 behind, and springboard into Q4.

Whether Pinterest is new to you or not, this is your step-by-step guide to successfully marketing on Pinterest. We’ll be focusing especially on making the most of the Back-to-School season, but these strategies can be used for any seasonal strategy. You can repeat this for increasing results for the Fall, Thanksgiving, Black Friday, and the holidays. Let’s go!

How To Prepare for Back-to-School Promotions

Before we can get to the Pinterest of it all, we need to talk about what exactly you’re going to promote. You’re right in assuming that Pinterest is about pretty images, but it’s equally about having high-quality links to share.

So, is it content and/or products? Will you run a promotion or sales? Make a list of all the links you can start sharing on Pinterest. Use a document or spreadsheet to list the names and exact links you’ll share.

For example, as I prepare my personal development blog for Back-to-School marketing on Pinterest, I’ll be sharing all relevant content written for students and parents and about the college experience — plus, any lead magnets and products that are perfect for the season like my goals planner.

Need to Create for Pinterest?

If you don’t have anything to share that’s specific to the Back-to-School season, no worries — get creating instead. And don’t just guess what your audience would want: use Pinterest itself to research topics.

Log into your free Pinterest business account, navigate to Pinterest Trends (click on Business Hub in the top left, then look under the Analytics column for “Pinterest Trends”), or use the Pinterest search bar.

You’ll have the best luck with Pinterest by not targeting “back-to-school” directly as a general keyword, but with more specific-to-your-audience keywords. Think beyond the actual going back to school and more to the other needs, questions, hopes, problems, experiences, and events around that time.

For example, this is also the time when business owners and side hustlers can get back to business, especially if they have kids. It’s a second new year, a time to get back to goals, routines, and healthy habits for many — not just parents and students. Go beyond the classroom!

Remember, back to school is also the gateway to the fall season and all that comes with it, including a slew of holidays and festivities from pumpkins and football to wreaths and winter.

A. Pinterest Trends

Before you start scrolling and searching for topic ideas, set Pinterest Trends to the region where the majority of your audience resides. Click on the dropdown menu in the top right to change locations. This step is likely for you if you’re based outside of the United States but the bulk of your customers are American (or the most profitable percentage).

Use the Pinterest trends search bar to look for related keywords for topics that matter to your audience. Use the resulting data to validate whether this is a good topic to create for. If the keyword exists, and the resulting trend graph shows search volume in the coming months, it’s a great topic to create for. Make sure the keyword peaks during the season you’re targeting.

Discover trends that are either growing trends or seasonal trends. Use the trends tool to explore relevant-to-right-now trends (these are keywords with fast-increasing search numbers). You can create for the trends on display or forecast upcoming seasonal trends using last year’s data. Select “seasonal trends,” then set the end date to 01/09/2023 (or the date you’re targeting).

Just a heads up: if you want to grow your Pinterest fast, create seasonal content!

It’s important to note that Pinterest trends has a limited view of keywords, and typically only the biggest searches are listed here, so use the Pinterest search bar instead.

B. Pinterest search bar

Type in relevant keywords to your audience during the back-to-school season. If you’re in the mindset and mental health space, maybe those are journal prompts for September. Or if you’re in the food and recipe space, perhaps that’s meal prepping for busy weekday nights.

Find the keywords that will direct the content and the products you’ll create. Let the predicted results guide your search for the right keywords (predicted results = the search terms that appear as you start typing).

Keep an eye on the search bubbles that appear above the search results for further ideas. Click on them to find new search terms, like with the example below: “back to school supplies” or “back to school hairstyles.”

Not sure what to sell on Pinterest?

This section is for bloggers and content creators specifically, so feel free to skip ahead if you’re product-focused and already know what you’re selling on Pinterest.

When you’re committed to the content creation game, it can be challenging to know exactly what your offer is or how to position it. The best practice here is to be natural and organic in your marketing.

For content creators and bloggers, your number one pathway for selling with Pinterest is your funnel! Pinterest drives clicks to your website, but it’s up to you to capture those interested leads. How? You need opt-in forms for relevant freebies or even an interactive quiz that turns visitors into subscribers.

It’s also wise to have tripwire or thank-you offers that appear on your custom thank-you pages for subscribing. And creating an email welcome sequence that pitches something of value like your product or service to your new subscribers.

That’s not all!

Don’t Forget About Affiliate Marketing

Sure, in a perfect online marketing world, you’ve created your own offerings. Don’t worry if you haven’t had time to create a product or develop services to sell; you can sell someone else’s instead. Affiliate marketing on Pinterest, especially for Back-To-School can be quite lucrative.

With affiliate marketing on Pinterest, your best bet is either a high-volume of low-ticket products like the Amazon Associate’s Program or low-volume of high-ticket products. Back to school is a high season for spending, with many brands running big promotions and sales.

You can get in on the action with affiliate marketing on Pinterest, even without having a blog of your own. Slight warning here though: there are many nuances to sharing affiliate links and products on Pinterest that you should learn before you start.

Not to worry, you can watch my beginner’s guide to affiliate marketing on Pinterest on YouTube here.

Keep It Relevant – Avoid Dating Pins

When promoting sales on Pinterest, it’s a good idea to avoid adding dates to your Pin images and videos. Don’t add text to your Pins with phrases like “Back to School 2024” or “Sale Ends September 15th.”

This is because Pins have a very long lifespan and will continue to be found for years to come. So by dating your Pins, you’re making them irrelevant when they don’t need to be.

Keep dates and years on your site’s content or product pages, but not on your Pins. That way they can continue to send traffic your way for many years to come. Advertise sales dates and discount expirations directly on sales pages.

3 Steps to Marketing for Back To School On Pinterest

With your links and offers ready to share on Pinterest, follow these three steps to marketing on Pinterest. We’ll be using Back-to-School as an example, but you can do the same for any Pinterest marketing.

Step 1. Design Click-Worthy Pins

Pinterest is a visual platform. To get clicks, your Pins (aka the images or video files that link to your content or products) need to be of a certain quality.

Don’t sweat it: If graphic design is not your forte, I highly recommend that you use Pin templates that you download or purchase online. There are countless Canva Pinterest Pin templates available to you for free or on the cheap.

Design Pins in the 2:3 ratio or 1,000 x 1,500 pixels, saving image Pins as JPEG or PNGs and video Pins as MP4. Refer to Pinterest’s creative best practices.

Here are some quick design tips to help you get clicks:

For blog posts, use very easy-to-read text on your images that specifies what the linking content is about and encourages the click.
For podcasts or YouTube videos, add text about the topic of your episodes, and specify that it’s a podcast or video with an icon for “watch now” or “listen now.”
For products, use lifestyle images that showcase your product with very minimal text like your shop name or domain at the bottom.

And please, always update your Pin templates to your own branding, using the fonts and colors that match your brand consistently. Yes, especially if those are Pin templates you’ve found or purchased online.

For all of your relevant content and products, you want to design multiple Pins per link, making each unique yet still on brand.

Need Pin inspiration? Not sure what your designs should look like? Search on Pinterest for your keyword and match the vibe of the top-ranking Pins. (And please do NOT straight-up copy anyone’s Pin designs; that’s lowkey theft, and it’s not cool).

Step 2. Optimize with Keywords

Remember those keywords we were searching in Pinterest Trends and using the Pinterest search bar to find? It’s time to use them!

Where possible, add your keyword phrase to your Pin image. Easy-to-read text that tells pinners what they’ll get when they click is the standard for content.

Plus, when you save or schedule your Pins to Pinterest on the Pinterest website directly or when using a scheduler like Tailwind, you need to optimize your Pin titles and descriptions with keywords.

Here’s how:

Write a catchy and enticing 100-character maximum Pin title that features your primary keyword phrase. For example, “5 Insightful Back-to-School-Journal-Prompts for September.”
Then, craft a 500-character maximum Pin description that describes your linking content or product, encourages users to click, and uses related keywords. For example, “Heading back to school this September? Looking for some back-to-school journal ideas? Click here to use these back-to-school journal prompts, topics, and questions to inspire you to have the best school year ever. Write them in your bullet journal, planner, or diary this fall for a back-to-school to remember.”

Need help with optimizing your Pins? No problem! Why not let Tailwind Ghostwriter AI do it for you?

Step 3. Save or Schedule to Pinterest

You’ve done all the work — now it’s time to unlock all that Pinterest potential for your site or shop. With your Pins designed and your Pins optimized, it’s time to save or schedule your Pins to Pinterest.

Hop onto the Pinterest website and select “Create a Pin,” upload your images, drop in your link, and finalize your Pin titles and descriptions. If you have the option, select relevant topic tags for your Pins, then hit publish, or choose a date within 30 days to schedule.

Choose the best possible Pinterest board for your keyword. Create a back-to-school-related board if you’re creating multiple Pins and have enough content. Make sure your boards are titled with relevant keywords and have board descriptions (write them like you would your Pin descriptions, minus the call to action).

If you want to get farther ahead than 30 days, I recommend you use Tailwind’s scheduler. Why not have your entire back-to-school seasons’ worth of Pins scheduled? That way you can start working on the next season: Fall, Halloween, and Thanksgiving.

Please space out your Pins with the exact same links, waiting at the very least a few days (if not a week) to share the same link again.

And do NOT repin (or save the same Pin) again to a different board. We’re in the era of save a Pin once, then go create a new Pin. Quality is far better than quantity when it comes to Pinterest.

Need more help with Pinterest? If you want to go deeper and elevate your Pinterest presence, I invite you to get my Free Pinterest Best Practices Cheatsheet. It outlines the top 7 rules you need to follow to be successful on Pinterest.

The post Easy as 1, 2, 3: Back-to-School Marketing on Pinterest appeared first on Tailwind Blog.

Tailwind vs. Later: A Comprehensive Comparison

Susan Moeller — Wed, 24 Jul 2024 08:23:10 +0000

Overview

Tailwind and Later are both powerful tools designed to enhance your social media marketing efforts. However, each tool offers unique features and strengths that cater to different needs. Tailwind, with its advanced AI-driven approach, feels like an entire marketing team at your disposal, offering a “Made For You” marketing plan that can get you 90% of the way to “done” in seconds. Later, on the other hand, focuses on visual scheduling and Instagram-centric features, making it popular among Instagram influencers and brands.

Features

Tailwind:

Advanced AI-Driven Marketing: Tailwind’s AI powers over 50 specialized tools for ads, web copy, and more, delivering near-perfect copy trained on best practices.
“Made For You” Marketing Plan: Provides hundreds of engaging post ideas and real-world examples, tailored to your brand.
“Made For You” Marketing Posts for ecommerce stores: Enter your URL, and Tailwind automatically creates social posts for you!
Personalized Social Media Designs: Automatically applies your branding to designs, ensuring a consistent look across platforms.
Integrated Scheduling: One tool to schedule and distribute marketing content across various networks.
Optimal Post Times: AI determines the best times to post for maximum engagement.
Extensive Customer Support: Offers comprehensive support options, including live chat and a detailed knowledge base.

Later:

Visual Content Calendar: Drag-and-drop interface to plan and schedule posts visually.
Instagram-Centric Features: Strong focus on Instagram, with tools like Instagram Stories scheduling, link in bio, and hashtag suggestions.
Visual Media Library: Organize and manage media assets in one place.
Basic Analytics: Provides basic performance metrics for posts.
Limited AI Features: Less focus on AI-driven content creation compared to Tailwind.

Pricing

Tailwind:

Free Plan: Access to everything in Tailwind w/ a limit on the number of posts allowed.
Pro Plan: Affordable pricing with more advanced features, including scheduling for carousels.
Advanced and Max Plans: Pricing scales for teams with additional needs or accounts to manage.
Value for Money: Tailwind offers robust features at a competitive price, making it a cost-effective solution for small businesses.

Later:

Free Plan: Limited to basic scheduling features.
Starter Plan: Monthly fee for additional features like Stories scheduling.
Growth Plan: Higher tier with more extensive features and analytics.
Pricing: Generally higher for advanced features compared to Tailwind.

User Experience

Tailwind:

Ease of Use: Intuitive interface designed for quick navigation.
Pinterest Powerhouse: Tools that make Pinning for business so much easier.
AI-Powered Efficiency: Speeds up content creation, getting you 90% of the way to “done” in seconds.
Made-for-you content: Posts generated from a single URL are a massive improvement over time consuming manual post creation.
Integrated Tools: All-in-one solution reduces the need for multiple tools, simplifying your workflow.

Later:

Visual Planning: Easy to use drag-and-drop calendar.
Instagram Focused: Optimized for visual content and Instagram scheduling.
Simplified Design: Clean interface but may require multiple tools for a complete marketing strategy.

Customer Support

Tailwind:

Comprehensive Support: Offers live chat, extensive knowledge base, and email support.
Personalized Assistance: Tailored support to help small businesses succeed.

Later:

Standard Support: Email support and help center.
Community Resources: Access to webinars and tutorials.

Pros and Cons

Tailwind:

Pros:
- Advanced AI-driven features with 50+ use cases
- Personalized marketing plans for multiple channels
- Great for people who use Pinterest in their marketing mix
- Integrated scheduling and distribution
- Made-for-you content for ecommerce is a tremendous advance in marketing tools
- Affordable pricing for small businesses
Cons:
- Made-for-you is currently limited to only ecommerce stores (additional options coming soon)

Later:

Pros:
- Strong visual content planning
- Great for Instagram-centric strategies
- Easy-to-use drag-and-drop interface
Cons:
- Limited AI capabilities
- Higher pricing for advanced features

User Interface and Experience

Tailwind offers a user-friendly interface with its smart scheduling features. The platform is easy to use — even for beginners. Nothing is simpler than entering a URL and getting social posts created automatically! Built in AI lets users tap into writing assistance for every facet of their marketing as they work.

Later’s interface is clean and simple, making it easy for users to navigate. The visual content calendar allows you to see your scheduled posts at a glance. The drag-and-drop functionality is intuitive and helps you save time.

Both Later and Tailwind focus on providing a smooth user experience. The ease of use and comprehensive features make them popular options for social media management.

Post Scheduling, Content Creation and Content Planning Capabilities

When it comes to managing your social media, both Later and Tailwind offer post scheduling and content planning tools. These features help you stay consistent and organized.

Tailwind supports content creation with built in AI, made-for-you posts, and Tailwind Create for additional design.

Later allows you to find, edit and optimize existing user generated content.

Scheduling Features Comparison

Tailwind focuses more on Pinterest and Instagram. It offers SmartSchedule, which suggests the best times to post based on when your audience is most active. Tailwind’s interface is also user-friendly, though it is designed specifically for its supported platforms.

Later offers a simple drag-and-drop interface for scheduling your posts. You can visually plan your feed and ensure your Instagram looks its best. You can also use the auto-schedule feature to find the best times to post, saving you time and effort.

Content Creation Features

Tailwind has a range of tools to help you with content creation. Our proprietary AI will help you create pin descriptions, titles, Instagram captions and even whole blog posts!

Later is focused on recycling existing content. It allows you to search, edit and personalize existing UGCs, which makes the idea generation easier.

Content Calendar Integration

Tailwind includes a content calendar, with a focus on Pinterest boards and Instagram feed planning and cross-posting to Facebook. You can batch schedule Pins and posts, making the planning process smoother. Tailwind’s calendar helps you keep track of all your scheduled content efficiently.

Later provides a comprehensive content calendar that lets you see all your scheduled posts at a glance. You can easily rearrange posts and get a clear view of your planned content. This integration helps in maintaining a consistent posting schedule.

Planning and Consistency

Tailwind‘s planning tools, combined with the scheduling features, help you maintain consistency across your social media profiles.

Most importantly, Tailwind has Co-Pilot, which feels like having your own content marketing team! Co-Pilot will create a whole marketing plan for you. Detailed, easy-to-follow, with the goal of maximizing your ROI.

Using Later for content planning is straightforward. You can upload your media in bulk, store it in a media library, and plan out weeks or months of content in advance. This helps you stay consistent and ensures that you have a steady flow of posts.

Analytics and Performance Insights

Effective use of analytics and performance insights is crucial to measure your content’s engagement and optimize it for growth. A clear understanding of the data can lead to better results.

Engagement Metrics and Reporting

Engagement metrics provide insight into how your audience interacts with your content.

Tailwind focuses on tracking repins, saves, and Pins for content on Pinterest. The reporting tools allow you to measure the performance of your Pins to see what works best. Both platforms help you monitor key metrics and understand engagement better. Insights are also available for Instagram.

Later offers detailed reporting on likes, comments, and shares. You can see which posts drive the most interaction and adjust your strategy accordingly.

Content Optimization Analysis

Tailwind provides recommendations on the optimal number of Pins per day and the best times to Pin. Using these features can help you increase visibility and engagement, leading to higher growth.

Later uses insights from user engagement to suggest the best times to post. This ensures your content reaches the most users.

AI Tools

Content Ghostwriter will help you generate ideas and write whole posts, while Content Copilot will allow you to create and schedule a whole content marketing plan! Both available on Tailwind.

Conclusion

For small businesses looking for a robust, AI-driven marketing tool that offers personalized plans, automatic designs, efficiency from a well-trained AI system, and integrated scheduling, Tailwind is the superior choice. Its advanced features, cost-effectiveness, and excellent customer support make it an ideal solution for those seeking to streamline their marketing efforts and achieve professional results.

While Later excels in visual planning and Instagram-centric features, it falls short in providing the comprehensive, AI-powered tools and support that Tailwind offers. Choose Tailwind for a marketing experience that feels like having an entire team at your fingertips.

The post Tailwind vs. Later: A Comprehensive Comparison appeared first on Tailwind Blog.

Harnessing the Power of Pinterest: Insights and Best Practices for Creators and Marketers [INFOGRAPHIC]

Vlad Falin — Thu, 16 May 2024 19:14:36 +0000

Tailwind recently hosted an exclusive fireside chat with Madison Smith, Strategic Partner Manager for Platforms and Agencies at Pinterest. Madison brings over three years of experience and deep insights about Pinterest best practices and new features. Here’s a summary of the session:

Introduction to Pinterest’s Unique Ecosystem

Madison opened the session by delineating Pinterest’s unique position at the intersection of search, social, and commerce.

This unique setup allows the platform to function as a dynamic space where millions engage daily not just to browse, but to find inspiration, collaborate on projects, and make purchases.

Madison emphasized, “Pinterest is more than just a platform; it is a vibrant marketplace of ideas where people come to search, decide, and take action.”

Melhores práticas de conteúdo no Pinterest – Office Hours com Catharina Yarid

Mejores prácticas de contenido en Pinterest Sesión exclusiva con Mario Blasetti

Erfolgreich mit Pinterest: Office Hour mit Pinterest inkl. häufig gestellter Fragen

Pinterest Content Best practices – Office Hour with Michelle Pinchard from Pinterest UK

Le best practice per i contenuti di Pinterest

Comprehensive 2024 Best Practices on Pinterest

Prioritizing High-Quality Visuals

Next, Madison underscored the importance of creating visually appealing content to capture user interest on Pinterest. She noted that successful Pins typically feature:

stellar lighting,
precise framing,
and high resolution.

Given the mobile-heavy user base of Pinterest, she recommended adopting a vertical aspect ratio for images and videos to optimize viewer engagement.

Importance of Context in Pins

Proper context enhances pin discoverability and relevance.

Madison explained, “Providing context is critical—it encompasses not just the image or video, but also the title, description, and the board where the pin is saved.”

She stressed that detailed, descriptive titles are essential, as they inform viewers about the content and retain their attention 32% longer than Pins without titles.

Enhancing Engagement Through Strategic Content Placement

Madison shared valuable strategies for boosting content visibility and interaction. “Posting high-quality content regularly is crucial as Pinterest’s algorithm favors consistency, which enhances your content’s visibility and engagement over time,” she advised.

This method ensures a steady presence on the platform, crucial for long-term audience engagement.

Leveraging Tailwind for an Optimized Pinterest Strategy

Tailwind’s integration with Pinterest was highlighted as a significant advantage for users looking to streamline their content strategy.

Madison pointed out, “Tailwind helps users maintain a consistent posting schedule, which is vital for algorithmic visibility and engagement on Pinterest.”

She discussed how pre-planning content using Tailwind saves time and ensures that posts reach the audience when they are most likely to engage.

Exciting New Features on Pinterest

Then, Madison introduced several upcoming features designed to simplify the content creation process, including a unified creation flow and the Board Preview feature.

The latter allows users to share their curated boards as dynamic videos on other platforms like Instagram Stories, enhancing cross-platform engagement.

Keyword Optimization for Maximum Discoverability

Effective use of keywords is crucial for enhancing content visibility on Pinterest. Madison detailed how strategic keyword integration into pin titles, descriptions, and board names can significantly boost searchability.

She recommended using Pinterest’s trend tools and search bar suggestions to discover relevant keywords that attract the desired audience.

Q&A Session With Madison

During the interactive Q&A, Madison addressed various questions about Pinterest strategies:

Content Posting Frequency: It’s best to post new content at least once a week but not more than 25 times to maintain quality and engagement.
Video vs. Image Content: Depending on the goals, video can be effective for storytelling or tutorials, while images are suitable for driving traffic to blogs or commercial sites.

Madison also discussed the importance of using the platform’s analytics tools to track performance and tailor content strategies based on what resonates best with the audience. This data-driven approach helps in fine-tuning the content to better meet user expectations and increase engagement.

Additional Insights From Fireside Chat

Madison shared more on the operational aspects and user behavior on Pinterest, emphasizing the platform’s role in driving significant traffic and engagement long after the content is posted.

She pointed out that Pinterest’s algorithm prioritizes quality and relevance, making it unique compared to platforms where recency is more critical.

She also touched on the importance of inclusivity in content creation:

Pinterest has developed tools like skin tone ranges and hair pattern search features to make the platform more accessible and relevant to a diverse user base.

These tools help users find content that resonates more personally with their needs and appearances.

Furthermore, Madison elaborated on the economic impact of Pinterest, noting how users come to the platform with a high intent to purchase, making it an invaluable tool for businesses and marketers aiming to convert inspiration into sales.

Session Summary

Madison’s comprehensive overview provided attendees with a deep understanding of Pinterest’s capabilities and best practices.

She concluded the session by encouraging all creators and marketers to leverage these insights and the tools provided by Pinterest and Tailwind to amplify their digital marketing strategies and achieve greater success on the platform.

The post Harnessing the Power of Pinterest: Insights and Best Practices for Creators and Marketers [INFOGRAPHIC] appeared first on Tailwind Blog.

Sew Happy Quilting: Stitching Passion and Prosperity with Tailwind

Brian Gladu — Sat, 11 May 2024 21:19:36 +0000

In this case study you’ll learn:

How Andrea turned her passion for quilting into a thriving online business.
How she she can create and schedule a month of content in just five hours with Tailwind.
How Andrea adapted and evolved her business from a simple Etsy shop to a multi-platform online presence.
How Tailwind frees up Andrea’s time so she can focus on what she loves.

From Paralegal to Quilting Entrepreneur

Andrea, the founder of Sew Happy Quilting, found herself at a crossroads. Dissatisfied with her career as a paralegal, she asked herself a simple yet profound question: “What would I do if I could do anything?” The answer lay in her lifelong passion for quilting, a therapeutic and rewarding craft that allowed her to express her creativity and love for vibrant colors and patterns.

Determined to turn her dream into reality, Andrea embarked on a journey to transform her passion into a thriving business. However, the path was not without its challenges. As a mother of three young children, Andrea had to find a way to balance her family responsibilities with her entrepreneurial aspirations.

Adapting and Growing: The Evolution of Sew Happy Quilting

In the early days, Andrea’s living room doubled as her makeshift studio. She would steal moments to quilt while her children played nearby, gradually building her skills and confidence. As her children grew, so did her business. Andrea expanded her online presence, opening an Etsy shop dedicated to her unique quilting creations.

Despite the challenges of juggling motherhood and entrepreneurship, Andrea remained focused on her goal. She adapted her strategies as her children grew older, volunteering at their schools and making the most of her free time between 8am and 2pm. The flexibility of running her own business allowed her to be present for her family while still pursuing her passion.

Discovering Tailwind: A Game-Changer for Sew Happy Quilting

As Sew Happy Quilting grew, Andrea realized the importance of effective marketing. She needed a way to promote her business across multiple social media platforms without sacrificing precious time at her sewing machine. That’s when she discovered Tailwind.

Tailwind’s intuitive design and powerful features revolutionized Andrea’s approach to social media marketing. With the ability to bulk schedule content across Pinterest, Instagram, and Facebook, Andrea could plan months’ worth of posts in just a few hours. This newfound efficiency was a game-changer, allowing her to focus on what she loved most: creating beautiful quilts.

“Tailwind was a godsend,” Andrea recalls. “It allowed me to schedule months’ worth of content in just a few hours, freeing me up to focus on what I truly love: quilting.”

The Tangible Impact of Tailwind

The benefits of using Tailwind extended far beyond time savings. Andrea’s strategic use of the platform contributed to significant growth for Sew Happy Quilting. Her Pinterest views skyrocketed, driving increased traffic to her Etsy shop and website. This visibility was crucial for establishing her brand in the competitive online marketplace.

Moreover, Tailwind’s reliability and ease of use provided Andrea with peace of mind. She could trust that her carefully crafted content would be published seamlessly, ensuring a consistent online presence without the need for constant oversight.

“I haven’t run into any glitches at all,” Andrea affirms. “Tailwind has consistently been smooth. When I schedule through Tailwind, it’s going to count. It’s going to do what it’s supposed to do.”

Stitching a Bright Future

Today, Sew Happy Quilting’s Shopify store stands as a testament to Andrea’s resilience, passion, and entrepreneurial spirit. With Tailwind as her trusted partner, she has transformed her love for quilting into a successful business that brings joy to countless customers across the United States.

Looking ahead, Andrea sees endless possibilities for growth. She plans to explore new creative avenues, expand her product offerings, and continue nurturing the vibrant community of quilting enthusiasts she has built.

Andrea’s story serves as an inspiration to aspiring entrepreneurs, showcasing the power of pursuing one’s passion and leveraging the right tools to turn dreams into reality. With determination, adaptability, and the support of Tailwind, anyone can stitch their own path to success.

Ready to take your business to the next level like Andrea did? Sign up for a forever-free Tailwind account today and discover how our powerful marketing tools can help you save time, grow your audience, and achieve your entrepreneurial dreams.

The post Sew Happy Quilting: Stitching Passion and Prosperity with Tailwind appeared first on Tailwind Blog.

The Artisan Duck: Crafting a Successful Handmade Business with Tailwind

Brian Gladu — Sat, 11 May 2024 00:51:25 +0000

In this case study you’ll learn:

How Tailwind helped skyrocket The Artisan Duck’s blog traffic by 854% in one year and save hundreds of hours on marketing, freeing up time for product creation
The power of Tailwind’s Ghostwriter AI for crafting engaging, on-brand copy and descriptions that sound authentic and connect with customers
How to leverage Tailwind’s Smart.bio tool to seamlessly direct social media followers to your most relevant product listings and content
Strategies for working smarter, not harder on marketing as a busy entrepreneur, so you can focus on your true passion

Hannah, a polymer clay artist from the UK, started The Artisan Duck in 2016 as a hobby while raising her two young children. Crafting jewelry provided a much-needed creative outlet and therapeutic escape during a challenging time when both her kids were diagnosed with autism. What began as experimenting with polymer clay techniques soon blossomed into a thriving handmade business.

Passionate about the uniqueness and individuality that handmade products provide, Hannah takes great pride in knowing that people choose her jewelry and decorations as special gifts. She pours care into every detail, from the artistry of the pieces themselves to the thoughtful packaging.

As The Artisan Duck grew, Hannah struggled to effectively market her business and drive traffic, especially to her blog. She was spending upwards of 6 hours per week creating pins, writing descriptions, and posting—but not seeing the results she hoped for. The tediousness of the process, combined with the difficulty of reaching her largely overseas audience, left her feeling stuck.

Overcoming the challenges of growth

Everything changed when Hannah discovered Tailwind. Seeing fellow creators rave about how the tool transformed their blogs gave her the push to give it a try. Her primary goal was increasing blog traffic and growing her audience.

Tailwind delivered rapid results, increasing The Artisan Duck’s blog traffic by a staggering 854% in the first year. Views continued climbing by an additional 105% the next year. Not only did Hannah’s content reach a wider audience, but Tailwind’s smart scheduling feature allowed her pins to post at optimal times for engagement—even while she was sleeping!

“Before Tailwind, all my marketing would take about six hours,” Hannah shares. “Since signing up, it’s saving me hours and hours. For a blog post alone, it’s probably saving me a good two to three hours. If I hadn’t had Tailwind, I think I would have just sat and stared at the screen. It’s saving me hundreds of hours over the course of using it.”

Now Hannah spends no more than 2 hours per week on marketing. Tailwind’s suite of intuitive creation tools — like the ability to instantly pull images from a URL to design fresh pins—streamlines the process immensely. She also loves the AI content assistant for crafting engaging, on-brand copy and descriptions.

Leveraging a system of marketing tools

“Tailwind’s Ghostwriter AI allows me to put text in my listings that sounds like I’m telling a story about my piece of jewelry,” says Hannah. “It puts it across in a way that is fluid and practical and sounds, most of the time, just like me. It saves me a huge chunk of time because I don’t have to write at all to start with.

Another favorite feature is the Smart.bio link tool. Hannah uses this to directly connect her social media content to relevant product listings and blog posts. No more endless scrolling and searching — customers can go straight to the items they’re interested in.

“It helped because on a platform where you are not able to do direct linking to take you straight off the platform, it saves people from having to scroll through all the various pages and sites to get to that one item,” Hannah explains. “That link will take you directly there. It does justify the name — it is indeed a ‘smart’ bio!”

Working smarter, not harder

With Tailwind powering her marketing behind the scenes, Hannah has more time and energy to focus on her true passion: making jewelry. She highly recommends the tool to fellow small business owners looking to save time and reach new audiences.

“Having Tailwind has helped me reach newer audiences that I possibly would have struggled to have, simply because most of my traffic is overseas,” says Hannah. “Tailwind has clearly been the function that’s helped me reach those people—hence the rapid growth I saw.”

With Tailwind, Hannah was able to work smarter, not harder, on marketing. The Artisan Duck has transformed from a simple hobby into a thriving handmade business with a growing online presence. Equipped with Tailwind to help her with social marketing, she’s excited to continue expanding her online presence and customer base. The sky’s the limit for this crafty entrepreneur!

Ready to skyrocket your blog traffic, save hundreds of hours on marketing, and focus on your true passion like Hannah did? Try Tailwind today and discover the power of smarter marketing for your craft business. Sign up now for a forever free account and see how Tailwind can help you work smarter, not harder — no credit card required!

The post The Artisan Duck: Crafting a Successful Handmade Business with Tailwind appeared first on Tailwind Blog.

How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind

Brian Gladu — Mon, 06 May 2024 19:01:58 +0000

In this case study you’ll learn:

How Jen Vazquez grew two businesses by harnessing the power of Pinterest marketing
The strategies Jen uses to save 3–4 hours per week on social media marketing using Tailwind
How Jen’s Pinterest growth skyrocketed, with outbound clicks increasing by 1384% in just 3 months
Why Jen believes every business can benefit from Pinterest marketing — even local service providers

Jen Vazquez wanted more time to spend with her kids and more flexibility in her schedule, so she launched her wedding photography business in 2009. Like most new small business owners, she needed to quickly get up to speed on effective marketing strategies so she could find clients and grow her brand new business. She wisely recognized Pinterest’s marketing potential and was able to grow her photography business with Pinterest marketing alone.

Jen became a firm believer in Pinterest marketing, so she launched another business, Jen Vazquez Media, to help other small businesses succeed with her strategies. As a solopreneur trying to serve multiple clients across two businesses while running her own marketing, Jen found herself spending up to five hours per week per client on Pinterest management alone. The manual work limited how many clients she could take on without expanding her team.

Pinterest Power

Jen emphasizes the difference between Pinterest and other social platforms: “Pinterest is more of a search marketing platform instead of a social marketing tool. It’s in the camp of Google for blogs and YouTube for videos. It’s a tremendous machine for getting new eyeballs and bringing people into your orbit.”

She elaborates, “Pinterest’s ability with its algorithm to get your content seen is unmatchable, except maybe YouTube. But YouTube takes a lot more work. I literally grew my whole photography business through Pinterest.”

Discovering Tailwind

When Jen found Tailwind, the ability to auto-post at optimal times immediately appealed to her. “I remember going to the website and going, ‘Oh my God, it will literally post for me at the best times for my account. Sign me up.’ Then I found out it did Instagram and Facebook too. I was sold.”

She was blown away again when Tailwind Ghostwriter AI launched years later. “It took it to a whole other level. Seeing the power of AI and how it could hone in on your brand by prompting—it’s amazing.”

Reclaiming Her Time

Tailwind cut Jen’s Pinterest management time from five hours down to just one hour per client each week. “What once took me four hours from beginning to end, Tailwind has now saved me that time,” she explains. Those reclaimed hours enabled Jen to:

Take on more clients without hiring additional staff

Have more personal time, like dedicating Tuesdays to her grandchildren

Prioritize marketing her own business consistently, not just client work

“My client work was taking over and my own marketing fell by the wayside. Using Tailwind cut that time in half and allowed me to grow my own business while taking on new clients,” Jen shares.

Skyrocketing Growth

By batch scheduling content in Tailwind, Jen committed to publishing a new blog post every week. Within 3 months, her Pinterest analytics soared:

Outbound clicks up 1384%

Impressions up 696%

Engagement rate up 864%

Total audience up 655%

Engaged audience up 733%

“Getting people to click your pin and go to your website gives you the opportunity to convert them into clients. Tailwind helps make that happen,” Jen emphasizes.

Smarter Content Workflows

Jen teaches her clients to create smarter marketing workflows using Tailwind. Her own process involves:

Writing a blog post on Sundays
Turning the post into 5–7 social media posts
Making a video version of the blog
Repurposing the video into Reels, TikToks, LinkedIn videos and YouTube shorts.
Scheduling everything in Tailwind

“Marketing has to be done every week, or I’m to blame when there are no leads. Tailwind makes it doable by reducing 3–4 hours of work down to 1 hour,” she explains.

An Everyday Recommendation

Jen recommends Tailwind constantly, even to unlikely businesses. “I haven’t found a business yet that can’t benefit from Pinterest marketing. People think they can’t use it if they’re a local business. I laugh because I built my whole Bay Area wedding photography business on Pinterest!”

She urges, “There’s a Forever Free plan, so just try it. It won’t hurt you. When you see how robust it is and how much time it saves, you’ll want to upgrade. If you want to work smarter, not harder, Tailwind is an integral piece of that.”

What’s Next for Jen

Jen’s passion for Pinterest marketing education has led her to launch memberships and challenges to help more entrepreneurs harness the platform. As demand grows, she plans to expand her team to serve additional clients.

No matter how big Jen Vazquez Media gets, one thing is certain: “Tailwind is the one marketing tool I would never give up. It helps me work smarter and have more time for my family. I’m a big proponent of helping small business owners do consistent weekly marketing so they’re not struggling for leads. Tailwind makes that possible.”

Ready to harness the power of Pinterest and Tailwind to grow your business? Sign up for a forever free plan and get started today.

The post How a Pinterest Marketing Expert Saves Time and Scales Her Growth with Tailwind appeared first on Tailwind Blog.

Exciting News! Join Tailwind’s May Referral Contest for a Chance to Win Big!

Brian Gladu — Thu, 02 May 2024 17:29:43 +0000

Hello, Tailwind Community!

As we step into the beautiful month of May, we’re thrilled to announce an opportunity to win some extra cash (and a free year of Tailwind!). Who doesn’t need some extra spending money with summer just around the corner?

Our May Referral Contest is here, and the prizes are just too good to miss. So, gear up to share the benefits of Tailwind with your contacts and network, and let’s make this a win-win journey for all!

What’s the Tailwind May Referral Contest?

Tailwind is dedicated to empowering small business owners like you by providing innovative SaaS solutions that streamline marketing efforts and spur growth. This May, we want to add a little extra excitement to your experience with us. By participating in our referral contest, every referral you make not only helps your peers discover the power of Tailwind, but also gives you a chance to win fantastic prizes!

How to Participate:

Participating in the contest is straightforward:

Log into your Tailwind account: Access your referral dashboard in the upper right hand corner of your Tailwind Dashboard.
Share your referral link: Share your link via email, social media, or even direct messages.
Track your progress: Monitor how many referrals have signed up and become active users.

That’s it! Spread the Tailwind love as far and as wide as you can in the month of May and you’ll automatically be entered into the contest.

Prizes:

Grand Prize: $500 AND a free YEAR of Tailwind (see details below).

Second Place: Exclusive one-on-one training sessions with marketing experts.

Third Place: Gift vouchers and Tailwind merchandise.

How to win:

Winners will be selected based on:

Number of Successful Referrals: Referrals that lead to active Tailwind subscriptions.
Quality of Referrals: Longevity and consistent engagement of the referred users.
Quality of Recommendations and Supporting Assets: Very positive and engaging content and social posts will receive extra weight. It pays to invest in a high-quality video, for instance.

When you share Tailwind on social or send out an email blast, be sure to send it to brian@tailwindapp.com and tag @tailwind on Pinterest or @tailwindapp on Instagram so that it can be factored in when we select the winner.

Please remember: winners will be chosen based on the criteria above and not solely on participation.

Guidelines, Rules, and Eligibility:

You are participating in a contest. This is not a sweepstakes. The winners will be selected at the sole discretion of Tailwind.
The Grand Prize winner will receive a free year of Tailwind for the plan they are currently on and limited to currently available plans.
The contest is open to all existing Tailwind users with accounts in good standing. The contest is not open to affiliates.
Eligible referrals are those that result in a new account or new Tailwind subscription from individuals or businesses that were not previously registered with Tailwind.
All participants must adhere to ethical sharing practices; spamming or unsolicited communications are strictly prohibited.
Additional supporting examples of referral communications and content should be submitted via email to brian@tailwindapp.com by June 1st, 2024 to be considered for judging.

Why You Should Participate:

The May Referral Contest is more than just a competition; it’s a chance to enhance your business toolbox, engage with a community of like-minded entrepreneurs, and help others find a marketing solution that could transform their business strategies. Plus, who doesn’t love some healthy competition and fabulous prizes?

We’re excited to see how our users leverage their networks to expand the Tailwind community. Remember, the contest runs throughout May, and the winners will be announced in early June.

Don’t miss out on your chance to win big this May. Start sharing the power of Tailwind, and let’s grow together in success!

Happy Referring!

The post Exciting News! Join Tailwind’s May Referral Contest for a Chance to Win Big! appeared first on Tailwind Blog.

Tailwind Blog

36 Pinterest Influencers To Follow

Zoco Marketing

Why Follow Zoco Marketing?

Links:

Jenna Kutcher

Why Follow Jenna Kutcher?

Links:

Pinterest VA

Why Follow Pinterest VA?

Links:

Nadalie Bardo

Why Follow Nadalie Bardo?

Links:

Heather Farris Co.

Why Follow Heather Farris Co.?

Links:

Anastasia Blogger

Why Follow Anastasia Blogger?

Links:

Katie Grazer

Why Follow Katie Grazer?

Links:

Simple Pin Media

Why Follow Simple Pin Media?

Links:

Jen Vazquez Media

Why Follow Jen Vazquez Media?

Links:

Emilee Vales

Why Follow Emilee Vales?

Links:

Meagan Williamson

Why Follow Meagan Williamson?

Links:

Profitable Creative – Blog/Twins Mommy – Blog & YouTube

Why Follow Elna Cain?

Links:

Pin Creative

Why Follow Pin Creative?

Links:

Productive Blogging

Why Follow Productive Blogging?

Links:

Margaret Bourne

Why Follow Margaret Bourne?

Links:

Michelle Stevens

Why Follow Michelle Stevens?

Links:

Kaleidocom

Why Follow Kaleidocom?

Links:

Monetized Future

Why Follow Monetized Future?

Links:

Laney Media

Why Follow Laney Media?

Archana Haarnack

Why Follow Archana Haarnack ?

Links:

Pinnerds

Why Follow Pinnerds?

Links:

DeinHandmadeBusiness

Why Follow Dein Handmade Business?

Links:

Noncieromaistata

Why Follow Noncieromaistata?

Links:

Socially Sanne

Why Follow Socially Sanne?

Links:

Pin Success Serena

Why Follow Pin Success Serena?

Links:

Content with Morgan

Why Follow Content with Morgan?

Links:

Social with Becca